Get started with configuring Gong
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Get started with configuring Gong

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Article summary

Welcome to Gong, the revenue intelligence app that lets you run your operations on a single integrated platform.

In this section, we’ll guide you through the configuration process, so that your teams can start working and get the most out of Gong. This includes integrating Gong with systems such as your email provider, web conference provider and CRM. You’ll also set company policy on which calls will be recorded automatically, and how your team members get consent to record calls.

Once the technical side of the configuration is complete, you’ll set the business configurations. These let you customize Gong to your unique business needs.

While the order of configuring Gong doesn’t matter, we recommend you complete each step in these tables.

To help you plan, we’ve provided a table where you can note who in your company is responsible for different configurations.

Technical configurations

Certain integrations are integral for you to get the most out of Gong. These configurations should typically be done by your IT admin or CTO.

They include:

What to set up

How to set it up

Why set it up

Things to consider

Connect email provider

If you use Microsoft 365:

If you use Google Workspace:

Connect to your email provider so that meetings and emails are automatically imported to Gong and displayed in the account and deal timelines they are associated with.

Set up a company-wide or user-by-user connection:

  • Company-wide: Connect multiple team members to the email provider without requiring them to connect separately.

  • User-by-user: Typically used when running a pilot, or if only connecting a few users. Each person has to connect their Gong account to their email provider individually.

Connect your CRM

CRM data adds context to your Gong activities by displaying details of who participated in different activities, the account they belong to and the deal the activity relates to.

You can also export Gong activities such as calls, emails, web conference meetings to your CRM, This lets you centralize all your work in one place.

First you must connect Gong to your CRM and then configure the import and export settings. If using Salesforce, we recommend setting up an integration user. For other CRMs we recommend a dedicated user for the purposes of the integration.

Define your activity association settings

This improves the association accuracy and helps reduce multiple account and deal associations.

Customize settings for how Gong associates activities such as emails and calls with CRM entities. The settings allow for flexibility so that we can find the most suitable associations according to how you save your data in the CRM.

Connect your web conference system

Automatically import your web conference calls to Gong. The native integration with Zoom provides an improved recording experience.

If you use Zoom, set up native Zoom integration for a better quality recording experience.

Connect telephony systems

Importing dialer calls increases the amount of data Gong has to analyze and identify areas for improvement

Integrate Gong with the telephony system of your choice, so that your calls are imported to Gong.

Set up automatic or manual provisioning

Set up your team members in Gong

Choose between automatic provisioning via your identity provider or manually defining your team members.  

Set up an authentication provider and method.

Gong provides several options for authenticating users. You can set up several different authentication methods each with their own session timeouts.

Options for setting up authentication:

  • Gong managed email address and password

  • Identity providers: Google, Microsoft and Salesforce

  • Authentication providers: OpenID connect authentication and SAML SSO

Configure Engage (if you have an Engage seat)

Set up Gong data cloud

Export Gong data to a BI tool of your choice and make Gong data available to members of your company who don’t use Gong.

Supported data warehouses:

Learn about Gong’s APIs

See options available for interacting with Gong via the API

Business configurations

Once you have set up the technical aspects of your Gong environment, you can set configurations specific for your business requirements. You will typically need people from the following roles to set this up: Office of the CISO, security officer, CEO, VP Sales business admins, privacy officer.

What to set up

How to set it up

Things to consider

Set up workspaces

Your environment automatically includes one workspace. Consider whether you want to create additional workspaces in order to separate your Gong content according to your business needs.

Recording settings

Recording settings are set at the company level and for each individual team member.

Privacy settings

See how you can protect your customers’ data.

Consent

Configure your system to automatically get consent for recording calls.

Trackers

Define trackers to identify words, phrases or concepts that are mentioned in calls and emails.

Gong configuration checklist

Download the file to follow up on your progress while configuring Gong.

Gong configuration checklist
14.88 KB

Integration

System

Status

Person responsible/notes

Calendar/email

CRM

Web conferencing

Telephony

Provisioning

Authentication

Additional integrations


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