Knowing everything happening on a deal is crucial to understanding what's happening in reality. Gong provides a great visual map of deal activity, with the ability to scrutinize every interaction when it's most relevant.
Activity by your prospect is represented in red; yours is represented in purple.
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Deals > Pipeline and Forecast tabs: drill into a deal and access the Activity tab
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At the top of the account page and call page, see a timeline of activity associated with the deal.
Activity includes the following:
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Emails, i.e. between you and the prospect, including calendar invitations
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Meetings scheduled in your calendar
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Recorded web conferences and telephony calls
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Digital interactions*
Digital interactions are a type of activity that happen between you and a prospect. There are two types of digital interactions:
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Gong digital interactions show when your prospects interacted with Gong calls or snippets you share with them:
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Open email: see when a prospect views the email sent by Gong when you share a call
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Click link: see when a prospect clicks a link in the email sent by Gong when you share a call
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View shared call: see when a prospect accesses a shared call
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3rd-party digital interactions show when your prospects interacted with 3rd-party apps you have integrated into your Gong instance.
Go here for a list of apps that can create digital interactions in Gong.
Learn more about Gong integrations: in general, and about setting up digital interactions.
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