Where you can use Gong Assistant

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Who can use this: Any team member

Available on: Gong Foundation

Ideal for: Sales rep, Sales manager

Gong Assistant is available in several places in Gong, and each one gives it different information to work with. Its answers are grounded in the information available in the current context, such as what was said in the conversations it analyzes. To learn what it can do, see About Gong Assistant.

Compare the places below to find the one that fits your question, then go to its section for the instructions.

Place

Best for

What it uses

Good to know

Call page

Understanding one conversation

That call, plus related account, deal, and participant information

Starter prompts help you begin, and you can add files with Upload files

Search

Themes, patterns, and feedback across many conversations

The conversations in your current search results, shown as a call count in the panel

Answers stay tied to the filters you used when you asked

Account console

Questions about one account or a deal under it, for example before a customer meeting or handoff

The account you are viewing, shown by name in the panel, plus related Gong activity and account information

Works for accounts with Gong activity

Gong Assistant page

Choosing your own context, and working with larger responses, documents, and Gong assets

Whatever you add: calls, folders and streams, or uploaded files

Starts with no context, so add what you want it to use

Library

Themes across a curated collection of calls, such as a folder or stream

The calls in the folder, subfolder, stream, or library you select, shown as the scope in the panel

Uses only calls you can access, and switching libraries starts a new chat

Choose what Gong Assistant does

In every place, the Ask button in the prompt box sets what Gong Assistant does with your request.

  • Ask: Get answers and insights. This is the default.

  • Create: Turn insights into documents, such as battlecards or FAQs.

  • Build: Generate Gong assets, such as scorecards.

Learn more about creating documents and Gong assets.

In every place, you can also run an agent: click Ask an agent below the prompt box. Learn more about running agents in Gong Assistant.

Call page

Ask about one conversation from its call page, where Gong Assistant opens as a chat panel on the right with the call already set as context.

Ways to use it

  • Understand what happened in a specific call.

  • Get the response as bullet points, a summary, or drafted follow-up content.

  • Review the citations and jump back to the source in the call or related data.

  • Ask follow-up questions in the same chat.

To ask Gong Assistant about a call:

  1. Open the call.

  2. Click Assistant at the top right of the call page.

  3. Choose how you want to start:

    • Summarize this call: Get a concise summary of the call.

    • Suggest next steps: Get the actions and commitments from the call.

    • List objections: Get the concerns the customer raised.

    • Draft follow-up: Get a starting point for a follow-up message.

    • Type your own question in the prompt box.

  4. Click the Arrow icon to send your message.

  5. Review the response in the chat panel.

Tip:

To read the brief and summary for a call, see View call summaries and briefs.

Instead of reviewing calls one at a time, ask about a filtered set of conversations from Search, with your filters defining what Gong Assistant analyzes.

Ways to use it

  • Find themes, patterns, and feedback across calls.

  • Ask broad questions about the conversations that match your filters. For example, filter Search to Technology companies from the last 90 days, then ask "What concerns are customers raising about implementation?"

To ask a question from Search:

  1. From the left sidebar, click Conversations, and select Search.

  2. Apply filters to narrow the calls.

  3. Click Assistant at the top right of the results.

  4. Type your question in the prompt box.

  5. Click the Arrow icon to send your message.

Each answer stays tied to the filters that were active when you asked it, so when you change the filters, earlier answers stay with the earlier results.

Note:

For most questions, you can describe the scope in plain language. To filter by CRM fields or specific phrases, set the filters in Search before you ask. Learn more about Search for calls and Refine questions with natural language or filters.

Account console

Get up to speed on a specific account or a deal under it, for example before a customer meeting or handoff, with Gong Assistant in the Account console. Learn more about view and manage accounts with the Account console.

Ways to use it

  • Ask about recent account activity, stakeholders, and engagement.

  • Review account history without searching through calls and emails.

  • Ask follow-up questions focused on the account.

To ask a question from the Account console:

  1. From the left sidebar, click Revenue, and select Accounts.

  2. Click an account.

  3. In the account panel toolbar, click Assistant.

  4. Type your question in the prompt box, or select a starter prompt:

    • Generate an account recap

    • Identify risks and objections

    • Suggest next steps

    • Assess account health

  5. Click the Arrow icon to send your message.

Note:

Gong Assistant can also use emails Gong captured for that account or deal, depending on your company's email capture settings and your access. It's not available for an account that has no Gong activity. In that case, Gong shows this message: "The Assistant is currently not available for accounts with no activity."

Gong Assistant page

Choose your own context, or work with larger responses, documents, and Gong assets, from the Gong Assistant page.

Ways to use it

  • Begin broadly, then choose the context that fits.

  • Ask a starter question, such as Analyze a competitor, Find significant moments, Summarize customer reactions, or Review sales messaging.

  • Start a document, such as an Onboarding document or a Script.

  • Create documents such as training materials, battlecards, FAQs, and talk tracks, or Gong assets such as scorecards.

  • Combine calls from different places or saved collections in one question.

To ask a question from the Gong Assistant page:

  1. From the left sidebar, click Assistant.

  2. (Optional) In the prompt box, click the Add context icon (+), and choose what to add:

  3. Type your question in the prompt box.

  4. Click the Arrow icon to send your message.

Note:

Documents and Gong assets you create from other places in Gong Assistant open on this page, and your earlier chats are listed in the Chat history panel on the left. Learn more about Create documents and Gong assets with Gong Assistant and Start a new chat or return to a previous chat in Gong Assistant.

Library

Analyze a curated collection of calls from Your library or Company library, at the level of a folder, subfolder, stream, or the full library. Gong Assistant uses only the calls you can access.

Ways to use it

  • Find themes across a curated collection of calls.

  • Look for best practices, coaching examples, and common objections across a folder or stream.

  • Generate content or Gong assets from the collection.

To ask a question from the library:

  1. From the left sidebar, click Conversations, and select a library:

    • Your library: Your own folders and streams, along with those shared with you

    • Company library: Folders and streams available across your company that you can access

  2. (Optional) Select a folder, subfolder, or stream.

  3. Click Assistant at the top right.

  4. Type your question in the prompt box, or select a suggested prompt:

    • Analyze key insights

    • Summarize best practices

    • Surface customer objections

    • Create an onboarding guide

  5. Click the Arrow icon to send your message.

Note:

Moving between folders and streams in the same library keeps your conversation open. Switching between Your library and Company library starts a new chat.

Frequently asked questions

Why don't I see Gong Assistant on the call page or in Search?

Gong Assistant requires a Gong Foundation seat. If you don't see it, ask your Gong admin to check whether you have a seat and whether Gong Assistant is enabled for you.

What data does Gong Assistant use on a call?

The call transcript is the primary source, along with related account, deal, and participant information. Gong Assistant doesn't have access to calls or data outside the current call's context unless you ask a question that draws on account or deal information Gong has already captured. For account or deal questions, it can also use emails Gong captured for that account or deal. Which emails are available depends on your company's email capture settings and your access.

What is the difference between starting from Search and starting from the Gong Assistant page?

Search uses the calls in your active search results as context. On the Gong Assistant page, you choose the calls, folders, or streams yourself.

Start from Search for a specific filtered set of calls. Start from the Gong Assistant page to combine calls from different places or saved collections.

Can I ask follow-up questions?

Yes. Gong keeps the context and your previous questions while the chat stays open. To start fresh, click the New chat icon at the top right of the panel.

Why did my answer include calls I did not expect?

Gong Assistant uses the context that was active when you asked your question. To check what it used:

  • From Search, review your filters.

  • From the Gong Assistant page, review the calls, folders, or streams you added.