Account visibility: All CRM accounts now appear in Gong

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Who can use this: Any team member

Available on: Any Gong plan

Ideal for: RevOps

Starting October 26, 2026, Account boards and dashboards in companies that use Salesforce or HubSpot show every account in your CRM, not only accounts with activity in Gong. You can expect to see more accounts throughout Gong. Gong is rolling the change out over several days, so you may not see it right away.

What's changed

Before, only accounts with at least one activity in Gong appeared. Now new accounts and accounts with no activity appear too.

More accounts on Account boards

A board can list many more accounts than before if your CRM includes accounts with no activity.

Changed totals on dashboards

Widgets that use account data can include more accounts, so their totals can change.

Account data in other features

Some other features, such as the search bar, may also show more accounts than before.

Filters on your CRM integration still apply

Filters configured on your CRM integration still apply, so accounts they exclude stay hidden.

Which CRMs are affected

Accounts are imported if you integrate Gong with:

  • Salesforce

  • HubSpot

Why we made this change

  • Your boards and dashboards now match the accounts in your CRM, so your team can manage accounts in Gong through Account boards, dashboards, and the search bar.

  • Showing only accounts with activity left out new accounts and accounts your team has not engaged yet, which are often the ones that need action.

Adjust your boards and dashboards

Required permissions:

Create, edit, and delete boards for Account boards, Manage dashboards for dashboards

If a board or dashboard shows accounts your teams do not expect, add or update filters on it.

To check your boards and dashboards:

  1. Open the board or dashboard that shows account data:

    • Account board: From the left sidebar, click Revenue, and select Accounts.

    • Dashboard: From the left sidebar, click Dashboards.

  2. Add or update filters so it shows the accounts your team expects, for example by account owner or activity.

  3. Check the results.

  4. Repeat these steps for each board and dashboard that shows account data.

  5. Let your team members know they may see more accounts.

Learn more about setting up Account board tabs, filtering an Account board, and managing dashboard filters.

Frequently asked questions

Can I show only accounts with activity again?

Use filters to narrow what each board or dashboard shows.

Why is an account missing from my board or dashboard?

An account can still be missing for one of these reasons:

  • A filter is hiding it. Tab filters, ad hoc filters, the team and period selections, and a board's date field all narrow which accounts appear on a board. Dashboard filters do the same on a dashboard.

  • A filter on your CRM integration excludes it.

  • Your company uses Microsoft Dynamics or the CRM API, where accounts without activity aren’t imported.

  • Gong hasn’t rolled the change out to your company yet.