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    What does Gong do?
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    What does Gong do?

    • 1 minute read
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    Article summary

    Unlock Reality TM Gong is The Reality Platform ® that integrates sales tools, prospect meetings, and emails for analysis. It processes CRM data, scheduled video/conference calls, telephony calls, and emails. Gong connects to CRM to import business context, accesses calendars for scheduled calls, records audio/video, transcribes calls, and identifies key topics. It imports telephony call recordings and cross-checks emails with CRM data to provide insights and analysis. Gong helps users stay on top of deals, take action when needed, prepare for calls, improve skills, and focus on conversations without worrying about notes.

    Unlock Reality TM

    Gong is The Reality Platform® that integrates your various sales tools, prospect meetings, and emails and brings them together for analysis. This way you can Unlock Reality and leverage all this data to stay on top of your deals, see when to take action, prepare for upcoming calls, learn how to get better at your craft, and more.

    Gong can process four main types of data, depending on what your organization sets up:

    CRM data

    • Gong connects to your CRM to import the business context of the conversations (accounts, opportunities, leads, contacts) and the people working on them

    • Gong matches your conversations and emails with the CRM data to enable navigation, search, analysis, and insights

    Scheduled video/conference calls

    • Gong accesses your team's Google Workspace or Office 365 calendars and picks up your meeting schedule

    • Gong then joins your conference calls as a participant and records both the audio and video of your conversations

    • Your calls are stored in Gong and you can listen to or watch them anytime

    • Gong analyzes and transcribes your calls, and identifies key topics. This means that you can always focus on the conversation and not worry about taking notes!

    Telephony calls

    • Telephony calls are recorded by your telephony system

    • Gong imports the call recordings using each telephony system’s APIs

    • Your calls are stored in Gong and you can listen to them anytime

    • Gong analyzes and transcribes your calls, and identifies key topics. This means that you can always focus on the conversation and not worry about taking notes!

    Emails

    • Gong connects your team's Google Workspace or Office 365 emails, and imports the relevant emails by cross-checking who your prospects are with your CRM data

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