What does Gong do?

Unlock Reality ^TM

Gong is The Reality Platform® that integrates your various sales tools, prospect meetings, and emails and brings them together for analysis. This way you can Unlock Reality and leverage all this data to stay on top of your deals, see when to take action, prepare for upcoming calls, learn how to get better at your craft, and more.

Gong can process four main types of data, depending on what your organization sets up:

CRM data

• Gong connects to your CRM to import the business context of the conversations (accounts, opportunities, leads, contacts) and the people working on them

• Gong matches your conversations and emails with the CRM data to enable navigation, search, analysis, and insights

Scheduled video/conference calls

• Gong accesses your team's Google Workspace or Office 365 calendars and picks up your meeting schedule

• Gong then joins your conference calls as a participant and records both the audio and video of your conversations

• Your calls are stored in Gong and you can listen to or watch them anytime

• Gong analyzes and transcribes your calls, and identifies key topics. This means that you can always focus on the conversation and not worry about taking notes!

Telephony calls

• Telephony calls are recorded by your telephony system

• Gong imports the call recordings using each telephony system’s APIs

• Your calls are stored in Gong and you can listen to them anytime

• Gong analyzes and transcribes your calls, and identifies key topics. This means that you can always focus on the conversation and not worry about taking notes!

Emails

• Gong connects your team's Google Workspace or Office 365 emails, and imports the relevant emails by cross-checking who your prospects are with your CRM data