Reference guide for metrics and widgets

Who can use this: Business admin
Available on: Gong Foundation
Ideal for: RevOps

Gong brings together the conversations and activity your team generates: the calls it records, the meetings and emails it captures, the contacts and leads it syncs from your CRM, the flows your reps run in Engage, and the scorecards used to evaluate calls. These objects and their fields are the data used to build metrics, list views, and widgets. This guide lists each Gong object with the fields it contains and what they mean.

Objects from your CRM, such as deals and accounts, are available too, but they aren't covered here.

Calls

Calls have these fields, including details about the phone system the call used.

Field	Type	Definition
Call Outcome Manual	Text	The outcome of the call, as set by the Gong call owner. Applies to telephony calls.
Call Source System	Text	The communication system the call was made through.
Direction	Picklist	Values: Inbound, Outbound, Conference, Unknown.
Disposition Type	Text	Values: Engage, Unknown.
From Number	Text	The phone number of the person who started the call.
Gong Call ID	Number	Unique ID of the call in Gong.
Is Call Attempt	Checkbox	Whether the call was an attempt: one party and no answer.
Is Recorded	Checkbox	Whether a recording is associated with the call.
Is Telephony System	Checkbox	Whether the call was made through a telephony system.
Purpose	Text	Purpose of the call, as set in the source system.
Resolution	Text	Status for calls from certain dialers that ran into a problem, such as no answer or an invalid phone number. The field is empty for recorded calls.
Source System ID	Text	ID of the call in the source system.
To Number	Text	The phone number that was called.

Call participants

Each person on a call has these fields.

Field	Type	Definition
Account	Reference	The account the participant is associated with.
Affiliation	Picklist	The participant's affiliation. Values: Company, Non Company, Unknown.
Call	Reference	The call the participant belongs to.
Contact	Reference	The contact the participant is associated with.
Email	Text	Email address of the participant.
Gong User ID	Reference	Gong ID of the participant, for participants who are Gong team members.
Is Attendee	Checkbox	Whether the participant attended the call.
Is Gong Call Owner	Checkbox	Whether the participant is the Gong call owner.
Is Host	Checkbox	Whether the participant is the host of the call.
Is Identified	Checkbox	Whether Gong can identify the participant.
Is Initiator	Checkbox	Whether the participant started the call.
Is Invited	Checkbox	Whether the participant was invited to the call.
Is Speaker	Checkbox	Whether the participant spoke during the call.
Lead	Reference	The lead the participant is associated with.
Name	Text	The participant's name.
Phone Number	Text	The participant's phone number.

Emails

Emails have these fields, from the subject and body to who sent them.

Field	Type	Definition
Auto Email Type	Picklist	Values: Auto Generated, Auto Replied, Auto Notified.
Company Direction	Picklist	Values: Outbound, Inbound.
Content	Text	Body of the email.
Email Subject	Text	Subject of the email.
Is Calendar Invite	Checkbox	Whether the email is a calendar invite or an invite reply.
Language	Text	The language the email is written in.
Reply To	Text	The email this email replied to.
Sent From	Text	Email address of the sender.
Sent Time	Date(time)	When the email was sent.
Sent Via Gong Composer	Checkbox	Whether the email was sent with the Gong composer.

Email participants

Each person on an email has these fields, including their role in the email.

Field	Type	Definition
Account	Reference	The account the participant is associated with.
Affiliation	Picklist	The participant's affiliation. Values: Company, Non Company, Unknown.
Contact	Reference	The contact the participant is associated with.
Email	Reference	The email the participant is related to.
Email Address	Text	Email address of the participant.
Gong User ID	Reference	Gong ID of the participant, for participants who are Gong team members.
Is Identified	Checkbox	Whether Gong can identify the participant.
Is Recipient	Checkbox	Whether the participant is a recipient of the email.
Is Sender	Checkbox	Whether the participant is the sender of the email.
Lead	Reference	The lead the participant is associated with.
Name	Text	The participant's name.
Phone Number	Text	The participant's phone number.
Role In Email	Picklist	Values: From, To, CC, BCC.

Flow blueprints

A flow blueprint is the flow itself, before anyone is added to it. These fields describe how the flow is set up.

Field	Type	Definition
AI Generated	Checkbox	Whether the flow was generated by AI.
Created By	Reference	The Gong team member who created the flow.
Duration In Days	Number	How long the flow lasts, in days.
Enabled	Checkbox	Whether the flow is published and enabled.
Flow Blueprint ID	Text	Unique identifier of the flow blueprint.
Flow Created At	Date(time)	When the flow was created.
Flow Updated At	Date(time)	When the flow was last updated.
Name	Text	Name of the flow blueprint.
Number of Steps	Number	Total number of steps in the flow blueprint.
Ruleset ID	Reference	The ruleset associated with the flow.
Shared	Checkbox	Whether the flow blueprint is shared.
Updated By	Reference	The Gong team member who last updated the flow blueprint.
Visibility	Picklist	Values: Personal, Company, Shared, Archived.
Workspace ID	Text	The workspace the flow blueprint is in.

Flow instances

A flow instance is one person's run through a flow blueprint. These fields describe who is in the flow and where it stands.

Field	Type	Definition
Account	Reference	The account associated with the flow instance.
Assignee ID	Reference	The Gong team member the flow is assigned to.
Assignee Updated At	Date(time)	When the assignee was last changed.
Assigner	Reference	The Gong team member who assigned the flow.
Assignment by API Integration Name	Text	Name of the API integration that assigned the flow.
Assignment by Automation ID	Reference	The automation rule that assigned the flow.
Assignment Source Type	Picklist	How the flow was assigned. Values: UI, Public API, Automation Rule, Recommended Contacts, iFrame, Salesforce Extension, HubSpot Extension, Gmail Extension, UI Extension, Motion.
Blueprint ID	Reference	The flow blueprint this flow instance was created from.
Call Skip Reason	Picklist	The reason calls were skipped.
Completed at	Date(time)	When the flow was completed.
Contact	Reference	The contact associated with the flow instance.
Context Opportunity	Reference	The opportunity the flow instance is connected to.
Converted Lead	Reference	The converted lead associated with the flow instance.
Created At	Date(time)	When the flow instance was created.
Email Skip Reason	Picklist	The reason emails were skipped.
Flow Instance ID	Text	Unique identifier of the flow instance.
Is Lead Converted	Checkbox	Whether the lead was converted.
Latest Person Type	Picklist	Values: Contact, Lead, Unknown.
Lead	Reference	The lead associated with the flow instance.
Skip Calls	Checkbox	Whether calls are skipped.
Skip Emails	Checkbox	Whether emails are skipped.
Status	Picklist	The current status of the flow instance. Values: Finished, Removed, In Progress, Paused, Bounced, Opted Out, To-do expired, Flow Deleted, Person Deleted, No License, Failed Conversion from Pending, Pending.
Status Reason	Picklist	The reason for the current status.
Status Updated At	Date(time)	When the status was last updated.
Step to Start With	Number	The number of the step the flow starts with.
Updated At	Date(time)	When the flow instance was last updated.

Flow step activity events

A flow step activity event is something that happens as a flow step runs, such as an email being opened.

Field	Type	Definition
Action Type	Picklist	Values: Send Email, Auto Send Email, Call, LinkedIn Connect, LinkedIn Message, Custom.
Activity Timestamp	Date(time)	When the underlying activity happened.
Assigned Step To Do ID	Reference	The assigned step to-do the event belongs to.
Call ID	Number	The ID of the recorded call.
Email ID	Text	The ID of the email.
Event Timestamp	Date(time)	When the event happened.
Event Type	Picklist	Values: Email Sent, Email Opened, Email Clicked, Email Replied, Call Initiated, Call Connected, Meeting Booked.
Flow Blueprint ID	Reference	The flow blueprint the event belongs to.
Flow Instance ID	Reference	The flow instance the event belongs to.
Flow Step Activity ID	Text	Unique identifier of the flow step activity event.
Flow Step Blueprint ID	Reference	The flow step the event belongs to.
Order Number	Number	The step's position in the flow when the event happened.
Reply Email ID	Text	The ID of the reply email.
Time Since Activity	Number	Time between the activity and the event.

Flow steps

Flow steps are the individual actions in a flow blueprint, such as an email or a call.

Field	Type	Definition
Action Type	Picklist	Values: Manual Email, Auto Email, Call, LinkedIn Connect, LinkedIn Message, Task.
Create Date	Date(time)	When the step was created.
Created By	Reference	The Gong team member who created the step.
Days After Previous	Number	Number of days to wait after the previous step.
Email Type	Picklist	Values: Reply, New thread.
Execute Immediately	Checkbox	Whether the step runs immediately.
Flow ID	Text	The flow blueprint the step belongs to.
Flow Step Blueprint ID	Number	Unique identifier of the step.
Is Automated	Checkbox	Whether the action is automated.
Is Prompt	Checkbox	Whether the step was created with an AI prompt.
Order Number	Number	The step's position in the flow.
Priority	Picklist	Values: Critical, High, Low, Medium.
Step Execution Time	Date(time)	When the step runs.
Update Date	Date(time)	When the step was last updated.
Updated By	Reference	The Gong team member who last updated the step.
Workspace ID	Number	The workspace the step is in.

Meetings

These fields describe a meeting and its calendar invite.

Field	Type	Definition
Created At	Date(time)	When the meeting was created.
Duration	Number	Actual length of the meeting.
End Time	Date(time)	Actual end time of the meeting.
Gong Meeting ID	Text	Unique identifier of the meeting.
Initiator	Text	The party that started the communication. Values: Internal, External.
Invite Description	Text	Description in the calendar invite.
Invite Source System	Text	The system the calendar invite came from.
Invite Title	Text	Title of the calendar invite.
Is All Day	Checkbox	Whether the meeting is an all-day event.
Is Cancelled	Checkbox	Whether the meeting was canceled.
Is Private	Checkbox	Whether the meeting is marked as private in Gong.
Is Recurring	Checkbox	Whether the meeting is part of a recurring series.
Is Scheduled	Checkbox	Whether the meeting was scheduled in advance.
Location	Text	Location of the meeting.
Organizer	Text	The person who organized the meeting.
Scheduled End Time	Date(time)	Planned end time from the calendar invite.
Scheduled Start Time	Date(time)	Planned start time from the calendar invite.
Scope	Picklist	Whether the meeting was internal or external. Values: Internal, External.
Start Time	Date(time)	Actual start time of the meeting.
Title	Text	Title of the meeting.
Updated At	Date(time)	When the meeting was last updated.

Meeting participants

Each person on a meeting has these fields, and each participant links back to the meeting.

Field	Type	Definition
Acceptance Status	Picklist	Whether the participant accepted the invite. Values: Accepted, Declined, Unknown, Tentative.
Account	Reference	The account the participant is associated with.
Affiliation	Picklist	The participant's affiliation. Values: Company, Non Company, Unknown.
Contact	Reference	The contact the participant is associated with.
Email	Text	Email address of the participant.
Gong User ID	Reference	Gong ID of the participant, for participants who are Gong team members.
Invitee Required	Picklist	Whether the invitee is a required participant or an optional one.
Is Attendee	Checkbox	Whether the participant attended the meeting.
Is Gong Call Owner	Checkbox	Whether the participant owns the meeting in Gong.
Is Host	Checkbox	Whether the participant is the host of the meeting in the conferencing app.
Is Identified	Checkbox	Whether Gong identified the participant as a known person.
Is Initiator	Checkbox	Whether the participant sent the meeting invite.
Is Invited	Checkbox	Whether the participant was invited to the meeting.
Is Organizer	Checkbox	Whether the participant is the meeting organizer in the calendar invite.
Is Resource	Checkbox	Whether the participant is in-room meeting technology.
Is Speaker	Checkbox	Whether the participant spoke during the meeting.
Lead	Reference	The lead the participant is associated with.
Meeting	Reference	The meeting the participant belongs to.
Name	Text	The participant's name.
Phone Number	Text	The participant's phone number.

Scorecards

Scorecards have these fields, which describe a completed scorecard, who scored it, and who was scored.

Field	Type	Definition
Answered Scorecard ID	Text	Unique identifier of a completed scorecard.
Call ID	Reference	The call that was scored.
Overall Score	Number	The overall score on the scorecard.
Scorecard Created Date	Date(time)	When the scorecard response was created.
Scorecard Edited By	Reference	The Gong team member who last edited the scorecard.
Scorecard ID	Reference	The scorecard template.
Scorecard Name	Text	Name of the scorecard.
Scorecard Publish Status	Checkbox	Whether the scorecard is published.
Scorecard Revision Created Date	Date(time)	When the scorecard revision was created.
Scorecard Scorer	Reference	The Gong team member who scored the call.
Scorecard Type	Picklist	Values: Automatic, Manual.
Scorecard Visibility	Picklist	Values: Public, Private, Opt-In Users, Managers, Managers and Reviewee.
Scored User	Reference	The participant who was scored.

Scorecard questions

Scorecard questions have these fields, which describe each question and the answer given.

Field	Type	Definition
AI Suggestion Accepted	Checkbox	Whether the AI-generated answer suggestion was accepted.
Answer Created Date	Date(time)	When the answer was created.
Answer Modified Date	Date(time)	When the answer was last changed.
Answer Not Applicable	Checkbox	Whether the answer to the question is Not Applicable.
Answered Scorecard ID	Reference	The completed scorecard the answer belongs to.
Call ID	Reference	The call the answer is associated with.
Is Overall Score	Checkbox	Whether the question is the overall score.
Question Created Date	Date(time)	When the question was created.
Question ID	Reference	The scorecard question.
Question Modified Date	Date(time)	When the question was last changed.
Scorecard Answer Source	Picklist	Where the answer came from. Values: Human, AI.
Scorecard ID	Reference	The scorecard the question belongs to.
Scorecard Question Text	Text	Text of the scorecard question.
Scorecard Question Type	Picklist	Values: Single Select, Range, Boolean, Multi Select, Open.
Scored Answer [Numerical]	Number	Numerical value of the answer.
Scored Answer [Text]	Text	Text comment that goes with the answer.
Scored User	Reference	The Gong team member who was evaluated.