View a theme analysis

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DiamondIcon Any Gong plan*

Target Icon Insights > AI Theme Spotter

Note:

This feature is in a restricted beta phase.

AI Theme Spotter helps you uncover the bigger picture behind your customer conversations. By automatically detecting recurring patterns and trends, it reveals insights that are hard to identify manually, giving you a clear view of the collective customer voice. To view a theme analysis, you need the Theme Spotter permission.

View analysis

  1. Go to Insights > Theme Spotter, locate the analysis you want to view, click the action menu in the far right, and choose View analysis. Refer to this screenshot to understand the analysis:
    Overview of factors influencing customer buying decisions with detailed themes and statistics.

    1. The question asked in the analysis.

    2. Filters that were applied to the analysis, and the period it covers.

    3. The number of themes identified while answering the analysis question, and the number of calls and accounts in which these themes were mentioned in it.

    4. A breakdown of each theme according to the percentage of analyzed calls it was mentioned in, how many deals and accounts these calls reflect, and the revenue associated with these deals.

    5. Each theme, clearly named, and a short summary.

    6. Click View details to see a drill down into the theme and its subthemes.

  2. Refer to this screenshot to understand the theme and its subthemes.
    Overview of data migration concerns and integration requirements for RealityCorp's clients.

    1. Theme name.

    2. Theme summary.

    3. Subtheme name and summary.

    4. Quotations from calls in which the subtheme was raised.

    5. Click View calls to open a panel on the right with links to calls in which this theme was detected, and summaries of the relevant parts of the calls.

    6. Click Download call data to download a CSV file with CRM data about the relevant calls.  

*The features available to you depend on your company’s plan and your assigned seats.