View a theme analysis

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Who can use this: Any team member

Available on: Gong Foundation

Where to go: Insights > AI Theme Spotter

AI Theme Spotter helps you uncover the bigger picture behind your customer conversations. By automatically detecting recurring patterns and trends, it reveals insights that are hard to identify manually, giving you a clear view of the collective customer voice.

To view a theme analysis, team members need the Theme Spotter permission. This is enabled via the permission profile, under Pages > Insights > AI Theme Spotter.

View analysis

  1. Go to Insights > AI Theme Spotter, locate the analysis you want to view, click the action menu in the far right, and choose View analysis.
    Refer to this screenshot to understand the analysis:
    Analysis of customer concerns from 56,436 calls across various accounts and themes.

    1. The question asked in the analysis.

    2. Filters that were applied to the analysis, and the period it covers.

    3. The number of calls and accounts that were analyzed, the number of themes identified, and the number of calls in which these themes were identified.

    4. Summary of each theme.

    5. Breakdown of how many calls each theme was mentioned in, how many deals and accounts these calls reflect, and the revenue associated with these deals.

    6. Click Explore theme to see a drill down into the theme and its subthemes.

    7. Click Export to download a CSV file with the information in this table.

    Refer to this screenshot to understand the theme and its subthemes.
    Overview of forecasting accuracy challenges and manual processes affecting organizations' planning.

    1. Theme name

    2. How many calls theme was mentioned in

    3. Theme summary and analysis name

    4. Subtheme summary

    5. Subtheme and quotations from relevant calls

    6. Click Show sources to open a panel on the right with links to calls in which this theme was detected, and summaries of the relevant parts of the calls.

    7. Click Export and choose to:

      1. Download a PDF with theme details

      2. Send a CSV by email with source data about the theme