Who can use this: Tech admin, Business admin
Available on: Gong Foundation
AI Theme Spotter is an AI agent that surfaces patterns and trends across customer conversations, identifying recurring insights that would be impossible to spot manually. With AI Theme Spotter, you gain a clear view of the aggregate voice of the customer so you can make informed strategic decisions.
What AI Theme Spotter solves for your team
Sales and revenue leaders often struggle with limited visibility into customer sentiment at scale, scattered insights across individual calls, and a lack of aggregated qualitative data. AI Theme Spotter solves these challenges by:
Uncovering patterns and emerging themes across large datasets
Providing qualitative insights that inform strategy
Enabling proactive identification of concerns, objections, and opportunities
Delivering scalable voice-of-customer analysis by segment
Use cases
AI Theme Spotter gives your team a fast way to see what customers are saying at scale, so you can:
Spot emerging pain points that affect multiple segments
Track common objections and concerns across deals
Monitor reactions to pricing or packaging changes
Collect product gaps and feature requests to inform roadmaps
Compare themes by region, industry, or deal stage
What you need to get started
Team members must be business admins in order to create an analysis. They can do this via Insights > Theme Spotter or Admin center > Agent Studio > AI Theme Spotter. To view an analysis, team members must have the Theme Spotter permission. Once it’s enabled, team members will be able to access theme analyses via Insights > Theme Spotter.