We’re evolving how Gong helps you analyze patterns across customer conversations.
Whisper for Topics is being deprecated as part of a broader shift toward more advanced, AI-powered analysis. While Whisper for Topics helped surface basic trends, a newer Gong Agent now makes it possible to uncover richer, more nuanced insights with far less setup.
What this means for you
New Whisper for Topics analyses are no longer supported
Existing published Whisper for Topics analyses will remain available through April 2026, so you can revisit them as needed
Going forward, AI Theme Spotter is the recommended way to analyze customer conversations at scale
What to use instead: AI Theme Spotter
AI Theme Spotter is an AI agent that helps you analyze the voice of the customer at scale by automatically detecting recurring patterns across large sets of calls. Instead of defining topics manually, AI Theme Spotter uses AI Tracker detections to surface insights that are difficult to identify on your own.
With AI Theme Spotter, you can:
Identify recurring customer themes across up to 20,000 calls per analysis
Analyze conversations in all supported languages
Focus on business questions like customer pain, objections, pricing reactions, and decision criteria
Explore and share out results to inform strategy
This makes it easier to move from individual conversations to meaningful, company-wide insights.
A common use case: Understanding buyer decisions at scale
If you previously used Whisper for Topics to analyze customer conversations, AI Theme Spotter is the improved way to do this today.
Example:
You want to understand the most common factors influencing buyer decisions mentioned in recent calls.
With AI Theme Spotter, you can:
Go to Insights > AI Theme Spotter and create a new analysis
Choose a business question from the drop-down list related to buyer decisions
Narrow the scope using call filters like date range, deal stage, or account attributes
Let Gong analyze the calls and surface recurring themes
The result is a clear view of what customers are consistently talking about—without manual topic setup.
Refer to this screenshot to understand the analysis.
The question asked in the analysis
Filters that were applied to the analysis, and the period covered by it
The number of themes identified while answering the question, and the number of calls and accounts in which these themes were mentioned
A breakdown of each theme according to the percentage of analyzed calls it appeared in, how many deals and accounts these calls reflect, and the revenue associated with these deals
Each theme, clearly named, and a short summary
Click View details to see a drill-down into the theme and its subthemes
Why AI Theme Spotter is a better long-term solution
AI Theme Spotter is designed to support large-scale analysis of customer conversations. Compared to Whisper for Topics, it offers:
Less setup, powered by AI Tracker detections
More nuanced insights across large call sets
Flexible filtering to focus on the right conversations
A foundation for continued improvements to Gong’s AI-driven insights
Note:
Only business admins can create analyses. Team members with the AI Theme Spotter permission can view them.
Your company can create a limited number of analyses based on your plan. If you reach your limit and need more, contact your CSM. Learn more about AI Theme Spotter here.