Gong is expanding what Gong AI can do by removing fixed limits on select AI features and enabling workflows that process calls, emails, and customer interactions at scale.
To support this expanded usage, Gong is introducing Gong credits.
Note:
Gong users received an email in late May 2026 with details about how Gong credits apply to their organization, including credit allocations and expected usage. Refer to that email for information specific to your company.
This article explains what is changing, what stays the same, and how to prepare for the transition.
What new AI capabilities are available?
Gong is expanding AI capabilities that process data automatically and at scale.
These capabilities include:
AI Trackers
MCP server
API-based AI workflows
These capabilities can:
Run continuously as new data becomes available
Process large volumes of calls, emails, and historical data
Generate insights across accounts, deals, and customer interactions
These workflows are designed to surface insights that would otherwise require significant manual analysis.
Why is Gong introducing Gong credits?
Supporting AI workflows that process data continuously or at scale requires additional infrastructure.
Rather than increasing seat costs for all customers, Gong credits apply only to the AI capabilities that use this additional processing.
Gong credits allow companies to:
Expand AI usage across more workflows
Process larger volumes of data
Pay based on usage of supported AI capabilities
Customers using these capabilities in Gong can also benefit from the account, deal, and interaction context already available in Gong, without exporting data to external AI tools.
What AI capabilities continue to be included with seats?
Many Gong AI capabilities remain included with your existing seats and do not consume Gong credits.
The following capabilities continue to be included:
Calls and call analysis
Conversation insights
Deal intelligence
Forecasting
Coaching
Revenue and deal predictions
Gong Agents used by individual users
No changes are required for these capabilities.
How does the transition to Gong credits work?
Your existing agreement remains unchanged.
When Gong credits become available:
Your company receives a default credit allocation based on seat count
Your company receives an introductory credit allocation to help teams become familiar with credit consumption
Note:
This is applicable for the initial introduction of Gong credits only.
Credits are shared across the company and available for all supported features
Admins can monitor credit balance and credit consumption in Gong
Additional credits can be purchased if needed
Additional credits are only purchased when your company chooses to purchase them. Gong does not automatically add credits or generate charges.
For detailed information about credit allocation, consumption, and supported features, see About Gong credits.
How can admins prepare for Gong credits?
The configuration of AI Trackers has the biggest impact on credit consumption.
We recommend reviewing your existing AI Trackers before Gong credits become available.
To optimize credit usage:
Unpublish AI Trackers that no longer provide value
Apply filters to limit AI Trackers to relevant conversations
Review existing AI Tracker configurations and scope
For example, consider filtering AI Trackers by:
Team
User
Account type
Deal stage
Focused AI Trackers typically consume fewer credits than AI Trackers that analyze all company conversations.
For detailed guidance, see the Optimize AI Trackers for Gong credits.
Where can I learn more about Gong credits?
The following resources provide more information about Gong credits:
For a detailed walkthrough of Gong credits and credit consumption, watch the recorded Gong credits overview.