Who can use this: Any team member
Available on: Enable Essentials, Enable
Ideal for: Manager of managers, Sales manager
Required permissions: Coaching page access, Access to coaching stats
With just a little bit of set up, you can make it easy for your sales teams to integrate coaching into their established routines. In this article, we'll explore the different options available to set up coaching in Gong, foster a culture of coaching, and get the most value from coaching at scale.
Setting up a coaching process
Before you can start coaching, you need to set up a process that makes it easy to give feedback and review calls. Here are some recommended steps to get you started.
Create scorecards
Scorecards allow managers to evaluate calls based on standardized criteria. By creating scorecards tailored to your team's needs, you can ensure consistent and objective feedback. Refer to the Create and Manage Scorecards article to learn how to create and customize scorecards for your team.
Set up feedback workflows
Coaching workflows help managers build and maintain an effective coaching process. By integrating coaching into your team's everyday work routine, you can ensure that feedback is consistent, timely, and impactful. Refer to the Create Coaching Workflows article to learn how to set up coaching workflows for your team.
Monitoring and reviewing coaching
To maintain a culture of coaching, you need to review whether your coaching process is working. Here are some ways to monitor and review coaching across your team or organization.
Track team performance across the organization
The Insights tab lets you see your team's call stats, such as talk ratio and longest monologue, in a single view. This view is available for managers of managers and allows you to dig in to a specific team by clicking on a team manager's name. Refer to the Track Your Team's Call Performance article for details.
Track coaching activities
The Coaching tab lets you see your team's coaching metrics, such as feedback given and received, and scorecards activity. This view is available for managers of managers and allows you to dig in to a specific team by clicking on a team manager's name. Refer to the Track Coaching Metrics article for details.
Review coaching digest
If you're a manager, you receive a weekly coaching digest email with a summary of your team's most recent coaching activity, including feedback requests that need your attention and recommended calls to listen to.
Scaling coaching with AI
As your team grows, AI-powered tools can help you scale coaching without adding extra manual work.
Use AI to score calls automatically
With AI scoring, Gong can automatically complete scorecards based on the call transcript — helping you maintain consistent evaluation standards at scale, even as call volume increases.
Spot coaching opportunities with AI Spotlight
The AI Spotlight feature analyzes each call and surfaces moments worth coaching — so managers can focus on the most impactful coaching opportunities without having to listen to every call.