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The Gong for Salesforce app provides a starter pack of useful reports that can be used as is or customized to fit specific requirements. These reports cover various aspects such as pipeline impact, competitive opportunities, email activity, engagement with opportunities, and more. Users can access these reports in Salesforce by navigating to the Reports page and selecting Gong Reports. Additionally, there are options to create custom reports for tracking specific metrics or topics, capturing statistics, and generating additional insights based on existing reports.
Reports can be difficult to define in Salesforce, and so we ship Gong for Salesforce app with a starter pack of useful reports. You can use them 'as is', or modify them to fit your requirements.
Background reading: learn about the data model & structure.
Need a report that isn't supplied? Talk to us!
Where to find Gong reports
In Salesforce, go to the Reports page, click All Folders in the left pane, and select Gong Reports.
Out-of-the-box reports:
$ pipeline impacted by competitive Opps
The $ value of Opps with competition in the pipeline
$ value of won Opps with competition
The value in dollars of won deals when there was competition
Closing Opps w/o their VP participation
Opportunities due to close this quarter where none of the prospect’s VPs participated in a call
Closing Opps with your VP participation
Opportunities due to close this quarter where a VP on your side participated in a call
Competitive Opps closing this Q
Opportunities due to close this quarter where your competitors were mentioned by your prospects
Early-stage Opps where pricing mentioned
Early-stage opportunities where pricing was mentioned
Email Activity per Contacts in Account
Displays the number of emails each contact in an account received over the last 30 days. Included in the Gong Email Activity dashboard.
Email Activity per Opportunity Size
Are you engaging correctly with your opportunities? This report displays the emails sent for opportunities closing at the end of the following month. Included in the Gong Email Activity dashboard.
Email Activity per Rep
Displays the number of emails sent by each rep. Included in the Gong Email Activity dashboard.
Late-stage Opps without pricing
Late-stage opportunities where pricing wasn't mentioned
Most Emailed Contacts - Top 20
Displays a list of contacts and the number of emails they received, sorted highest to lowest. Included in the Gong Email Activity dashboard.
No. of open Opps per Q per competitor
The number of open opportunities with competition, broken down by competitor
Number of Opportunities Rep Engaged In
Displays the number of opportunities each rep was involved in, in the last 30 days. Included in the Gong Email Activity dashboard.
Opportunities without Email Activities
Displays a list of opportunities where the most recent email was sent more than 30 days ago. Included in the Gong Email Activity dashboard.
Percentage of competitive won Opps per Q
The quarterly trend of the percentage of opportunities won when there was competition
Win rate per Q for competitive Opps
The quarterly trend of how often you won opportunities when there was competition
Custom reports
Reports for trackers
Customize one of the out-of-the-box reports to change the tracker and add filters. Learn more
Reports for topics
Customize one of the out-of-the-box reports to change the topic and add filters. Learn more
Capture stats reports
Answer questions such as "Who is the AE with the longest customer story in their Discover stage calls?" "What will the win-rate be in this context?" Learn more
Additional custom reports
Based off our other custom reports, we give you some hints on how to create a report for how many meetings you had with a particular customer, and the duration of early stage calls per rep. Learn more