Who can use this: Business admin
Available on: Gong Foundation
Ideal for: Sales manager
AI Theme Spotter analyzes patterns across large sets of customer conversations and groups them into named themes, each with supporting summaries and call evidence. Business admins use it to answer strategic questions at scale, such as what objections are coming up most, how customers are responding to pricing changes, or what product gaps are recurring across deals.
How AI Theme Spotter works
When you create an analysis, you choose a business question and a dataset of calls. AI Theme Spotter scans AI tracker detections across those calls and clusters the evidence into themes. Each theme includes a name, a summary, sub-themes, supporting quotations, and links to the source calls.
An important distinction: Theme Spotter analyzes AI tracker detections, not the broader set of calls that match your filters. If your analysis filters cover 10,000 calls but the AI tracker has only processed detections on 500 of them, the analysis works from those 500 detections. Filters that conflict with an AI tracker's own scope can reduce the qualifying dataset significantly. Learn more about creating a theme analysis.
Analyses run asynchronously and can take up to six hours to complete. During that time, the analysis appears in your list with a processing status.
Access and permissions
Access to AI Theme Spotter depends on your role and permissions:
Create an analysis: Anyone with the Manage AI Theme Spotter analyses permission enabled in their permission profile. They can create an analysis via Insights > AI Theme Spotter or Admin center > Agent Studio > AI Theme Spotter.
View an analysis: Anyone with the Insights > Theme Spotter permission enabled in their permission profile. They can access an analysis via Insights > AI Theme Spotter.
Analysis limits
AI Theme Spotter has company-level limits on how many analyses you can run per month:
Base limit: 10 analyses per month, plus three additional analyses for every 60 seats in your company.
Maximum: 30 analyses per month.
Calls per analysis: Up to 50,000 calls.
Reset: First day of each month, in your company's timezone.
The limit is company-wide, not per team member. To increase your limit, contact your Revenue Architect.
Frequently asked questions
Why do I need an AI tracker to run an analysis?
AI Theme Spotter clusters pre-processed AI tracker detections, not raw call transcripts. The AI tracker scans calls as they are recorded and builds up a detection set over time. Without a published AI tracker for your question, there is no detection data to analyze. For preset questions based on AI trackers by Gong, those trackers must be published before they appear as analysis options. Learn more about creating a theme analysis.
Why does my analysis show "insufficient data"?
This happens when the AI tracker does not have enough detections within your filtered dataset to produce themes. The number of calls visible in your broad filters is not the same as the number of calls with AI tracker detections. Try broadening your filters, choosing a different business question, or checking that the relevant AI tracker is published and has been running long enough to accumulate detections. Learn more about troubleshooting AI Theme Spotter.
Can team members see analyses I create?
Yes, if they have the Insights > Theme Spotter permission enabled. The analysis appears in the shared list at Insights > AI Theme Spotter. Analyses respect call visibility: team members may see the high-level themes but not the source calls they do not have access to.