Who can use this: Any team member
Available on: Gong Foundation
Where to go: Insights > AI Theme Spotter
AI Theme Spotter helps you uncover the bigger picture behind your customer conversations. By automatically detecting recurring patterns and trends, it reveals insights that are hard to identify manually, giving you a clear view of the collective customer voice.
To view a theme analysis, team members need the Theme Spotter permission. This is enabled via the permission profile, under Pages > Insights > Theme Spotter.
View analysis
Go to Insights > Theme Spotter, locate the analysis you want to view, click the action menu in the far right, and choose View analysis.
Refer to this screenshot to understand the analysis:
The question asked in the analysis.
Filters that were applied to the analysis, and the period it covers.
The number of themes identified while answering the analysis question, and the number of calls and accounts in which these themes were mentioned in it.
A breakdown of each theme according to the percentage of analyzed calls it was mentioned in, how many deals and accounts these calls reflect, and the revenue associated with these deals.
Each theme, clearly named, and a short summary.
Click View details to see a drill down into the theme and its subthemes.
Refer to this screenshot to understand the theme and its subthemes.

Theme name
How many calls theme was mentioned in
Theme summary and analysis name
Subtheme summary
Subtheme and quotations from relevant calls
Click Show sources to open a panel on the right with links to calls in which this theme was detected, and summaries of the relevant parts of the calls.
Click Export and choose to:
Download a PDF with theme details
Send a CSV by email with source data about the theme