Understanding Gong deals

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Diamond.png Forecast Essentials*

Gong deals incorporates a complete set of solutions to help sales teams visualize, manage, and optimize their sales pipeline. By combining CRM data with Gong's AI-powered insights, you're able to identify risks earlier, save time, and close more business.

Deal boards

At the core are deal boards - customizable views that allow visibility into the entire sales pipeline. Create views of your pipeline with filters, tabs, and columns to highlight the information most relevant to your team’s requirements.

Deal boards integrate with your CRM while adding AI insights to provide a more complete picture of deal health. They display critical information on active deals, such as deal value, expected close date, sales methodology compliance, activity timelines, and AI-powered risk assessments.

By drilling down into deals, you can access further conclusions about the status of your deals and accounts, and see contact information. Deal boards provide the basis of forecast accuracy, showing you whether your team is on trajectory to reach their quota.

AI-Powered warnings

Identify at-risk deals early with automated warnings that alert you to potential issues like lack of engagement, single-threaded relationships, stalled deals, or pricing concerns that haven't been addressed. This gives reps time to take corrective action on deals and keep them on track to close.

Playbooks integration*

Incorporate your sales methodology directly into your deal management process. Playbooks feature AI-suggested content based on actual customer interactions, and automates the process of identifying when elements have been completed. This makes it easier for reps to implement best practices and for managers to coach effectively.

Activity timeline

View a complete history of all interactions with prospects, including calls, emails, and other engagement tracked by Gong. Activity timelines use color coding to provide context and help teams understand which deals need attention at a glance.

Ask anything

Allowing you to use natural language to ask questions about specific deals or accounts, Gong's AI analyzes recent calls and emails to provide comprehensive, data-backed answers. In addition, deal briefs are available from the deal panel, providing a structured summary relating to a specific account, deal, or call. These key capabilities reduce the time it takes to prepare for your next meeting and improves knowledge transfer within your team.

CRM synchronization

Seamlessly update your CRM fields directly from deal boards, ensuring your data stays consistent across platforms without the need to switch between them.

Deal analytics*

Win/loss analytics calculates a win rate for closed deals across key areas, so you can evaluate which actions contributed to a successful deal outcome. These insights help your sales team prioritize messaging and encourage enablement initiatives.  

Deal drivers rely on warnings from a particular deal board to give a broad view on how each rep is doing on their pipeline deals. Managers are able to recognize whether to organize more support for a particular rep or the entire team needs training.

With Gong Deals, sales teams gain the visibility and insights they need to prioritize and adjust their attention, identify coaching opportunities, and build more accurate forecasts. Whether you're a sales rep looking to close more business or a manager trying to better understand pipeline health, Deals provides the tools you need to succeed.

*The features available to you depend on your company’s plan and your assigned seats.