Gong’s Revenue AI platform helps sales teams close more deals and grow customer relationships. It automatically captures and analyzes customer interactions, and then provides actionable recommendations to move deals forward and improve your sales process. By integrating directly with your CRM and existing workflows, Gong reduces administrative work while making revenue growth more predictable.
Gong’s core capabilities
Conversation capture & analysis
Gong automatically records and transcribes calls, emails, meetings, and other digital activities such as notes. AI-powered features continuously learn from your prospect and client interactions to identify patterns and key moments that impact deal outcomes.
Sales engagement
Prioritize, personalize, and automate your account-based outreach, so reps can quickly move those tasks forward and focus more on selling.
Deal health tracking
Gong AI continuously monitors deal health, identifying at-risk and stalled opportunities. Targeted solutions are drawn from top-performer patterns to help teams visualize, manage, and optimize their sales pipeline.
AI forecasting
Gong AI analyzes conversation data alongside CRM metrics to generate accurate forecasts and pipeline predictions. Gong automatically identifies deals most likely to close and those requiring immediate attention.
Team development intelligence
Gong enables managers to make coaching a consistent part of their weekly routine, identifying high-performing sales behaviors to help every team member adopt winning strategies. Track initiative adoption across teams to adjust training approaches in real-time.
Who uses Gong
Gong is primarily built for Go-to-Market teams and the technical teams that support them, including:
Sales reps: Review call recordings, emails, and account activity to monitor deal status. Use AI insights to identify next steps, follow up on open items, and log CRM updates to keep opportunities on track.
Sales managers: Use performance data and AI conversation analysis to identify coaching opportunities, track team progress, and help reps address deal risks before they impact the pipeline.
Sales leadership: Make strategic decisions using accurate forecasting and pipeline visibility to monitor team performance, address pipeline risks, and drive revenue growth across new business and renewals.
RevOps: Analyze sales processes and performance metrics to identify process gaps, ensure data accuracy, and optimize workflows for smoother Go-to-Market operations.
Sales enablement: Identify successful messaging and sales methods from top performers to measure adoption, spot skill gaps, and refine training programs based on real conversation data.
Tech admin: Configure platform and CRM integrations, manage user permissions, and oversee data syncing to ensure consistent system performance and proper implementation across the organization.
Getting started with Gong
Set up for tech admins
Once you’ve chosen the right plan, review our setup guide for tech admins or specifically for Engage, to ensure a smooth launch.
Learn more
Explore detailed guides and tutorials in our Help center and Gong Academy. For peer insights and best practices, join Visioneers, our community platform for Gong users.