Ask anything about a deal, account, or contact

All team members

Any Gong plan*

Gong's AI-powered answering feature allows you to use natural language to ask questions about deals, accounts and contacts. It then searches through emails and calls to provide comprehensive, data-backed information based on your query. Ask anything helps you boost deal win rates, by implementing more informed engagement strategies in these ways:

• Reducing the amount of time it takes to prepare for meetings or create a deck, by surfacing critical information instantly.

• Providing targeted context-driven answers by focusing information from multiple sources.

• Improving knowledge transfer between team members and across the organization.

What interactions answers are based on

When you ask a question about deals or accounts, Gong's AI analyzes your customer interactions of up to 80 recent emails and 10 recent calls, not including unrecorded meetings and automatic replies.

For questions about contacts, answers are based on conversations with the contact, drawing on up to 80 recent emails and 10 recent calls.

How to write questions to get accurate answers

The clearer the question is, the higher the accuracy of the answers. Here are some tips to help you get started:

• Make sure you are asking a question. For example instead of writing:

  • Summarize the business pain points brought up by Acme.

  • Try: What were the business pain points brought up by Acme?

• Write specific instructions. For example instead of writing:

  • What was their main problem?

  • Try: What’s their biggest pain point from a business perspective?

• Ask questions about past conversations. We search call transcripts and emails for answers to your questions using up to 10 calls and 80 emails.

• Phrase your question as though you're speaking to a person. Using natural language helps AI to better understand your question. For example try using:

  • What’s stopping Acme from moving ahead with the deal?

• Ask one question at a time. There’s no limit to how many questions you can ask, and this way you’ll get the most accurate answers.

Here are some examples which you can customize for your deals or accounts:

• What did the customer say about the price of our offer?

• What were Acme’s main objections?

• Was specific pricing discussed?

• What does Acme prefer about our product over other products?

• What did Acme say about competitors?

Click inside the question field to see some suggested questions.

How to ask anything about deals and accounts

There are several places in Gong to instantly access critical information about deals, accounts and contacts. You can ask a question from a deal board, account page, homepage, and Engage.

From a deal board*:

Deals > Pipeline > Select an account > Deal Panel > Activity tab

1. Select Deal or Account.

2. Enter your question.

   

From account page:

Account page

1. Click Ask anything in the top right corner.

2. Choose which deal you want to ask about, or ask a question about the entire account.

   

From the homepage:

Homepage

1. Select an account under Account AI.

2. Choose which deal you want to ask about, or ask a question about all deals.

3. Enter your question.

   

From Engage*:

Engage > Accounts or Pipeline

1. Click Ask anything in the top right corner.

2. Choose which deal you want to ask about, or ask a question about all deals.

3. Enter your question.

   

Tip:

If you can't find the answer you're looking for when asking about a particular deal, try switching to all deals associated with the account. This gives Gong AI a broader scope to find the answer.

AI-powered weekly updates

Find out what's new in a deal or account without having to sift through recent calls and emails with AI-powered updates. Click inside the question field and select: What's happened since last week?

How to ask anything about a contact in Engage

Ask a question about a contact by opening the contact’s information panel, from these three places*:

• Engage > People > Select a contact

• Engage > Accounts > Select a contact

• Engage > To-do’s > Select a to-do that's related to a person > Select a contact

Ask a question related to recent calls or emails with this contact.

FAQs

Ask anything is also available from our mobile app. Scan the QR code to download the app:

*The features available to you depend on your company’s plan and your assigned seats.