FAQs for deal likelihood scores

Who's this for: Everyone

Where: Deals > Forecast > Changes

Note

You need a Forecast seat to get deal likelihood scores.

What license does a user need to access these features?

The deal likelihood score and likelihood-based predictions are available for everyone with a Gong Forecast license. These features are not available in Gong Pro. Gong Pro license holders do not see likelihood scores on their deal boards.

What data sources does the model use?

Our sources include:

CRM*
Video and phone calls**
Emails

*We currently support Salesforce and HubSpot CRMs. Support for Microsoft Dynamics - coming soon

**Other calls, including ones that aren’t recorded and calendar events - coming soon

What can affect the score?

The score may be less accurate in the following cases:

You don't have any activity on the deal yet.

If you're at the beginning of the deal cycle and haven't yet booked any meetings or had any calls, we'll only have CRM data to base the score on.
You're not connected to one of the data sources.

Whether on a company or individual level, we will have less information if your CRM, email, calendar, web conferencing or telephony provider aren't connected.
Your deal is managed by a 3rd party vendor.

While we have visibility into your interactions with the 3rd party vendor, we don't see interactions between that 3rd party and your buyer.

How does the AI handle 3rd party deals?

For 3rd party deals, our model factors in that the deal is managed by a 3rd party and gives the deal a score. Bear in mind, however, that because most 3rd party deals include activity between the vendor and buyer that we don’t have eyes on, the score may be less accurate than for deals managed by you.

Learn about 3rd party association

Why don’t I see a score on every deal?

Deal likelihood scoring is currently in beta, therefore there may be types of deals where we don't show scores yet. Hold tight, that will change soon.

In the following cases, there isn’t enough data to provide a meaningful score:

The deal is open for less than 3 days
Gong couldn’t identify a CRM “Stage” field with this deal. Ensure the relevant CRM “Stage” field is imported into Gong, including history.

Can I tune or edit the model?

No, the model learns independently based on actual data. Our algorithms tune the weighting daily based on objective deal outcome data to achieve improved accuracy without bias.

Soon, we’ll let you finetune the business context so that you can group deals that have a typical behavior. For example, commercial and enterprise deals behave differently.

Does likelihood work for languages other than English?

Yes, we score deals on conversation signals in all languages Gong supports.

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