Explainer: about deal likelihood scores

AI-driven deal likelihood score indicates how likely individual deals are to close so your sales team can forecast accurately, spot risks early on, and focus on the right deals.

Gong’s likelihood score offers an impartial opinion on deal health and how likely each deal is to close. our AI continuously learns and adapts predictions to your business, constantly improving its accuracy in an ever-changing business world. And as part of our white-box approach, we show you why the deal got the score, and tell you what the most impactful positive and negative signals contributed to the score calculation.

Powered by AI, we look at over 300 signals from your calls, emails, meetings, CRM data, and other Gong AI and conversation intelligence features such as warnings and trackers. These signals (also known as “factors” or “features”) provide valuable information that our machine-learning model uses to learn patterns and relationships. By analyzing these signals, the model can understand how they influence the chance a deal has to close and predict outcomes for new, never-before-seen deals.

The deal likelihood score is a percentage that indicates how your current deal ranks compared to your company’s past performance. We evaluate individual deals on their signals and then give a percentage that ranks them on how likely they are to close relative to all your deals. For example, a deal scored 80 has a better chance of closing than 80% of your other open deals.

Our AI assesses data from a range of sources*, so that you get a score based on as much deal intelligence as we have.

Our sources include:

*Depending on the data sources your company has set up.