Who can use this: Any team member
Available on: Gong Engage
Ideal for: Sales rep, Sales manager
Prompts let you save AI instructions as reusable templates. When used, Gong generates a complete email draft, including the subject and body. Prompts can be selected and used when sending one-off emails.
Use prompts when you want Gong’s AI to write the entire email based on your instructions and available context. This is different from inline prompts, which generate text within an existing email template, such as a paragraph, bullet points, or a short personalized section.
You can create, edit, duplicate, delete, and organize them using the same permissions and folders as regular templates.
How prompts work
When a prompt runs, Gong uses your prompt instructions along with Gong context, such as calls and emails related to the account, to generate an email subject and body. Prompts can also research information online when generating content.
The online research the prompt can access depends on what information is publicly available. Some websites limit how AI systems retrieve content, so information from sources such as LinkedIn may be limited or unavailable.
Always review AI-generated content before sending.
How to create a prompt
Go to Engage > Templates
Click +New > New prompt
Enter a name for the prompt
Write your prompt instructions in the editor
(Optional) Add field placeholders to reference the contact, account, or sender
Click Preview to test the prompt
Click Save
Your prompt is now available in the email composer when sending a one-off email.
How to preview a prompt
Preview lets you test how your prompt performs before using it.
Open the prompt
Click Preview
Select a contact, account, and deal if relevant
Review the generated email
Preview shows an example of what Gong can generate using the available context at that moment. Because AI generation is non-deterministic, the final output may differ slightly when the prompt runs later.
How to use a prompt in an email
Prompts can only be used when sending a one-off email.
Open the email composer by hovering over someone’s name and clicking the email icon, or
Go to To-dos and click Write email next to an email to-do, or
Go to People > Email icon, or
Go to a call page and click Generate follow-up emailClick Templates
Filter to Prompts and select a prompt
Wait for Gong to generate the email subject and body.
After generation, you can edit the email normally. Editing the generated email does not change the underlying prompt.
Best practices for writing prompts
Prompt quality strongly affects the quality of generated emails.
Be clear about the goal of the prompt. Tell Gong exactly what the email should accomplish.
Example: Write a follow-up email after a discovery call.
Specify what the email should include and describe the structure you want.
Example:
A short subject line
A personalized opening
Two key takeaways
A clear call to action
Define the tone and how the message should sound.
Example tones:
Professional and concise
Friendly and conversational
Confident but not pushy
Avoid instructions that apply only to one situation. Instead, use field placeholders to dynamically insert information about the contact or account.
If your prompt asks Gong to research the company or contact online, the results depend on what information is publicly available. Some sites limit AI access, so certain sources, including LinkedIn, may not return full results.
Example prompts
Follow-up email
Write a follow-up email to {{recipient.first_name}} after our recent conversation.
The email should:
thank them for their time
summarize the main priorities discussed
include the next step if available
end with a simple call to action
Tone: professional, friendly, concise.
Prospecting email
Write a short prospecting email to {{recipient.first_name}} at {{account.name}}.
The email should:
open with a reason for reaching out
mention a likely business challenge
be under 120 words
include a simple meeting ask
Tone: direct, helpful, not overly sales-focused.
Re-engagement email
Write a re-engagement email to {{recipient.first_name}}.
The email should:
acknowledge that it has been a while
reconnect to the last conversation or priority
offer a reason to reconnect now
ask for a short follow-up meeting
Tone: polite, confident, concise.
FAQs
Where can I use prompts?
Prompts can be used when writing one-off emails in the email composer.
Will the generated email always be the same every time the prompt is used?
No. AI-generated content may vary each time it is generated. Prompts generate emails using the context available at the time of generation. If the available context changes, the generated content may also change.
Can prompts research information online?
Yes. Prompts can research information online when generating content. However, the results depend on what information is publicly available and accessible. Some websites limit how AI systems retrieve content, so results may be incomplete.
Do I need to review the generated email before sending?
Yes. While we do our best to ensure the information provided by AI is accurate, we cannot guarantee that it will not hallucinate. Always review AI-generated emails to ensure the content is accurate and appropriate before sending.