Using inline prompts

  • Updated on Jan 19, 2026
  • Published on Nov 4, 2025
  • 8 minute(s) read
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Who can use this: Tech admin

Available on: Gong Engage

Ideal for: Sales rep, Sales manager

Inline prompts let you insert AI-generated, context-aware content into your templates, blocks, and flows.

Write what you’d like Gong to generate between double square brackets [[ ]]. Gong interprets your instruction and creates content based on account context, including past calls and emails and web information.

In addition to inline prompts, other types of placeholders you can use in templates, blocks, and flows include field placeholders, manual placeholders, and custom or third-party field placeholders.

How to use inline prompts

To add inline prompts in templates, blocks, or flows:

  1. Open the template, block, or flow you want to work on

  2. Type your instruction between double square brackets [[ ]] anywhere in the body. Use inline prompts in-line in addition to other text, or as the entire body

    1. Here’s an example of how you could use an inlinen prompt in-line in addition to other text:
      Hey {{recipient.first_name}},

      Last time we spoke with recipient.company_name, a few things were top of mind: [[write their main priorities in 2 bullet points]].

      Is this still the case? Would love to have a quick conversation to hear what's new with you and tell you what's new with us. Have any time this week?

      Thanks,

      {{Sender.first_name}}

    2. Here’s an example of how you could make the inline prompt the entire body:
      [[Compose a short, friendly outreach email to {{recipient.first_name}} at {{account.Name}}.

      The email should contain the following parts:

      - Start with a casual greeting: Hi recipient.first_name,

      - Write the top 3 business challenges they are likely facing based on their industry in bullet points

      - Suggest a quick meeting.

      - Wrap up the email with 1 short sentence.]]

Testing inline prompts

  1. Create a template, block, or email within a flow that includes inline prompts

  2. Click Preview

  3. In the preview panel that opens on the right, select a contact

  4. Click Refresh and wait for the generated result to appear

  5. Always review AI-generated content.

Limitations

  • Avoid using inline prompts in auto email steps since you can’t review outputs before sending, and you’ll run the risk of having incorrect or irrelevant content.

  • Inline prompts do not work directly in the email composer. They can only be used in templates, blocks, and flows.

  • Emails with AI-generated content take time to load, so it’s recommended to start small and test before using across all templates or flows.

  • The data source for inline prompts is account-level context. This includes all calls, emails, related contacts, and deals associated with the account. If a prompt fails to generate an email in preview or the composer, it’s typically because the selected person does not have enough past context (calls or emails) in Gong.

  • Emails with inline prompts that didn’t generate will not send and will display an error.

  • When an email was generated with AI, you’ll receive a visual indication in the email composer along with an option to leave feedback.

Recommendations

  • Always review AI-generated text before sending.

  • Be specific in your instructions to get the best possible output. The more context you give, the better the results.

  • Combine inline prompts with variables for richer, more personalized content.

  • Start small. Test inline prompts with short instructions at first and then refine them over time.

  • Inline prompts used in-line are great for openers and post-sales lines, while inline prompts as the entire text body can work well for re-engagement or strategic outreach.

  • When asking a prompt to read web data, be specific about where to find the information. Instruct the AI to name sources and date ranges, and ask it to include a link and the year of the source in the output for user review.

  • To generate an email in a language other than English, you must explicitly specify the desired language within the prompt. The prompt will not automatically generate a non-English email even if the contact is tied to a non-English account.

Inline prompts generate text based on the context of the selected contact, account, or company. To see meaningful output when previewing a template, block, or flow step, select a contact with relevant activity, like meetings or emails.

Inline prompts work best for use cases like upsell, renewal, and closed-lost flows, where Gong already has rich interaction data to draw from.

Depending on the type of outreach you’re doing, you can instruct Gong AI in your inline prompt to rely on web information for better results.

Inline prompt examples you can use

Using inline prompts in-line

Personalized opener

Inline prompt

[[Write one short opening sentence that references a relevant company update or market signal about {{recipient.company_name}}, based on recent web information. Mention the source and year. Keep the tone warm and professional.]]

How to use this inline prompt in an email

Hi {{recipient.first_name}},

[[Write one short opening sentence that references a relevant company update or market signal about {{recipient.company_name}}, based on recent web information. Mention the source and year. Keep the tone warm and professional.]]

I’d love to learn more about how your team is approaching this area and share a few strategies we’ve seen work well in similar situations.

Best,

{{sender.first_name}}

Sample output

Hi Alex,

I saw that Brightwave recently opened a new regional HQ in Chicago (TechCrunch, 2025) — an exciting milestone.

I’d love to learn more about how your team is approaching this area and share a few strategies we’ve seen work well in similar situations.

Best,

Taylor

Recent conversation context

Inline prompt

[[Based on the last conversation between {{recipient.first_name}} and {{sender.first_name}}, summarize the key points discussed and the agreed next steps. Keep it concise and natural.]]

How to use this inline prompt in an email

Hi {{recipient.first_name}},

Thanks again for our recent conversation.

[[Based on the last conversation between {{recipient.first_name}} and {{sender.first_name}}, summarize the key points discussed and the agreed next steps. Keep it concise and natural.]]

Best,

{{sender.first_name}}

Sample output

Hi Jamie,

Thanks again for our recent conversation.

Great to align on your team’s Q4 expansion plans and next steps around evaluating potential solutions with your operations team.

Best,

Chris

Competitive or market signal

Inline prompt

[[Add a short sentence mentioning a recent competitive or market move relevant to {{recipient.company_name}}, including the source and year. Make it sound natural within the paragraph.]]

How to use this inline prompt in an email

Hi {{recipient.first_name}},

[[Add a short sentence mentioning a recent competitive or market move relevant to {{recipient.company_name}}, including the source and year. Make it sound natural within the paragraph.]]

Shifts like this often open up new priorities or create urgency to adapt, and I’d love to hear how your team is approaching it.

Best,

{{sender.first_name}}

Sample output

Hi Lucy,

I saw that one of your competitors, NovaNorp, just launched an AI-driven analytics suite in the EU (Reuters, 2024), which could reshape parts of the market.

Shifts like this often open up new priorities or create urgency to adapt, and I’d love to hear how your team is approaching it.

Best,

Riley

Warm lead or follow-up

Inline prompt

[[Add something you noticed on {{recipient.first_name}}’s LinkedIn profile that makes the outreach more personal, like a recent role change, certification, or initiative. Include the source and year.]]

How to use this inline prompt in an email

Hi {{recipient.first_name}},

Noticed you just viewed a product demo on our site. What sparked your interest?

If you’re not too familiar yet, we work with leading teams to help them drive revenue growth and improve retention through data-driven insights.

As a {{recipient.title}}, any interest in learning more?

All the best,

{{sender.first_name}}

PS - [[Add something you noticed on {{recipient.first_name}}’s LinkedIn profile that makes the outreach more personal, like a recent role change, certification, or initiative. Include the source and year.]]

Sample output

Hi Syed,

Noticed you just viewed a product demo on our site. What sparked your interest?

If you’re not too familiar yet, we work with leading teams to help them drive revenue growth and improve retention through data-driven insights.

As a VP of Sales, any interest in learning more?

All the best,

Gal

PS - I saw your recent post about scaling your sales team globally (LinkedIn, 2024) — exciting growth ahead!

Role or initiative signal

Inline prompt

[[Search for {{recipient.first_name}} on LinkedIn and add a short sentence about something relevant they’ve shared or achieved recently, like a product launch, initiative, or area of focus. Include source and year. Keep it conversational.]]

How to use this inline prompt in an email

Hi {{recipient.first_name}},

[[Search for {{recipient.first_name}} on LinkedIn and add a short sentence about something relevant they’ve shared or achieved recently, like a product launch, initiative, or area of focus. Include source and year. Keep it conversational.]]

Would love to share a few ideas that have worked well for other teams in a similar stage.

Best,

{{sender.first_name}}

Sample output

Hi Mia,

I saw your recent post about launching your partner enablement program (LinkedIn, 2024) — that’s a great milestone.

Would love to share a few ideas that have worked well for other teams in a similar stage.

Best,

Leo

Using inline prompts as the entire text body

Closed–lost deal re-engagement

Inline prompt

[[Write a concise, professional follow-up email to {{recipient.first_name}} at {{recipient.company_name}} regarding a previously closed-lost opportunity. Reference the main objections or blockers mentioned in past conversations (label who raised them), and incorporate 1–2 relevant company or market updates from the past year (source + year or URL). Thank them for their time, acknowledge what changed, and suggest a clear next step this week. Keep it polite, forward-looking, and under 150 words.]]

Sample output

Hi Taylor,

Thanks again for your time earlier this year and for sharing your concerns around budget priorities during our last conversation.

Since then, I saw that Brightwave Corp announced its Series A round (Crunchbase, 2024) and recently brought on a new CRO (LinkedIn, 2024). Those moves point to some exciting growth ahead.

Given these developments, it might be a good moment to revisit how we can support your team’s upcoming initiatives. Would a short chat next week make sense?

Best,

Renee

New initiative outreach

Inline prompt

[[Write a short, warm outreach email to {{recipient.first_name}} at {{recipient.company_name}} referencing 1–2 recent developments (company or market level). Explain briefly why these developments make now a good time to connect. Include the source and year for each reference. End with a clear next step (like a short chat this week).]]

Sample output

Hi Alex,

I saw that Acme Technology recently opened a new regional HQ in Berlin and announced a sustainability initiative focused on operational efficiency (Company Blog, 2024).

It feels like a great time to explore opportunities to support those goals and share what we’ve seen work with similar teams. How’s your availability for a quick chat next week?

Best,

Sasha


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