Using AI trackers by Gong

Who can use this: Any team member

Available on: Gong Foundation

Required permissions: Manage AI Trackers

AI trackers by Gong are pre-built trackers that detect common sales concepts such as pricing, objections, and risk signals. They don't require any configuration or training, don't consume Gong credits, and can be activated with a single click. Once active, their results appear across Gong wherever AI tracker results are shown. They also work in AI-generated briefs, and they're available in all supported languages.

Available AI trackers by Gong

You can activate most AI trackers by Gong yourself. A small set requires a request through your Revenue Architect, typically for more advanced methodology-specific trackers.

Trackers you can activate yourself

The following trackers are available to activate directly from AI Tracker settings:

• Budget

• Champion

• Compelling event

• Customer concerns

• Customer objection

• Customer pains

• Decision criteria

• Decision makers

• Decision process

• Economic buyer

• Metrics

• Next steps

• Outcome / Solution

• Paper process

• Pricing

• Pricing reactions

• Product feedback

• Recording consent

• Situation

• Strategic business goals

• Timeline

Available on request

The following trackers are available through your Revenue Architect:

• Situation discovery

• Pain discovery

• Teach economic impact

• Take control / Making recommendation

• Tailor signaling credibility

• Handle objections

• Diagnose needs

• Constructive tension / Alternative POV

Activate an AI tracker by Gong

Activate trackers when you want them to start appearing in call pages, Team Insights, Streams, and other areas where tracker results appear. You can activate multiple trackers at once.

To activate an AI tracker by Gong:

1. From the left sidebar, click Admin center.

2. In Agent Studio, hover over AI Tracker and click Settings.

3. Click the By Gong tab.

4. Click the More actions icon, then click Publish next to the tracker you want to activate.

5. Select Calls only or Calls and emails, then confirm by clicking Publish.

Note:

AI trackers by Gong cannot be edited. You can only choose whether they analyze calls only or calls and emails.

Check a tracker's activation date

The activation date shows when a tracker began analyzing conversations. You can find it in two places:

• AI Tracker settings: Open the By Gong tab and look for the activation date shown on the tracker card.

• Tracker tooltip: Hover over the ? icon on any tracker to see the activation date alongside other tracker details.

Where AI trackers by Gong appear

Once activated, AI trackers by Gong work across Gong wherever AI tracker results are shown. Two features make specific use of them:

Playbooks

Each playbook element links to a supporting AI tracker by Gong. When a playbook is published, its linked trackers activate automatically and feed results into AI Deal Reviewer, which uses those results to suggest methodology element statuses across recorded deal conversations. You can remove or replace any included tracker within the playbook. Playbook trackers analyze both calls and emails by default.

Theme Spotter

Several AI trackers by Gong support AI Theme Spotter. When creating a theme analysis, preset business questions based on these trackers are available to select. Topics covered include: pricing reactions, customer concerns, customer objections, strategic business goals, customer pain, and decision criteria. If preset questions are not visible, confirm that the relevant trackers are published in AI Tracker settings.

Frequently asked questions