Set up company templates and variables
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Set up company templates and variables

Article summary


Working with Gong Engage requires an Engage seat.

Who's this for? Managers & Admins

Where to go? Sidebar > Engage > Templates


Setting up templates saves your sales reps time when writing to or calling contacts, and enables them to send professional, information-rich messages easily and quickly.

Templates also:

  • Ensure brand consistency: When your team uses company templates, messaging is consistent and supports your brand.

  • Simplify personalization: Writing personal messages is really important, and templates with variables simplify this by automatically adding recipient names, meeting titles, call recording links, and more.

  • Speed up employee onboarding: New employees who use templates can ramp up quickly and follow best practices, right from the start.

Types of templates

  • YOUR TEMPLATES: These are the templates created by individual users. If a user duplicates any company templates and saves them with changes, they’ll be here too. You can define which users can create and manage personal templates through the available permission settings in their permission profile.

  • COMPANY TEMPLATES: These templates are available to everyone in your org. They can only be edited by people who are authorized to do so through their permission profile, but anyone can duplicate them and save them as their own templates.

There is no limit to the number of company and personal templates you can have within Gong Engage.

Create and edit templates


Only Gong technical admins and business admins (or people who can manage general business settings) can edit company templates. These templates are available to everyone in your org, so any changes made to them can affect everyone.

Go to Engage from the sidebar and open Templates. Click + New Template to create a new one, or choose a template you want to edit from the panel on the left. You can change the text, apply rich text formatting, add variables, add emojis, and more.

The template body size can be up to 3 MB. Body size does not include attachments, but it does include in-line images and GIFs. The total size of a template including attachments can be up to 20 MB.

You can also add in-line images to your email templates. Simply drag and drop an image or gif into the body of your email template.

Add attachments to a template

You can add attachments to templates by clicking on the paperclip icon. The total size of a template including attachments can be up to 20 MB.

When adding an attachment to a template that hasn't been saved yet, you'll be prompted to save the template first in order to add the attachment.

Connect templates to AI-recommended to-dos

Out of the box, Gong provides company templates that are connected to each AI-recommended to-do. To edit these templates for your company, go to Templates > Company Templates > Gong AI to-dos folder. You can also switch the connection to a different AI-recommended to-do.

Team members can edit these on a one-off basis in the email composer when actioning an AI-recommended to-do.


Variables make it easy to personalize the messages you send and call scripts you use. Key info like the recipient’s names, meeting titles, and call recording links are included automatically.

Note that variables, which populate automatically based on the recipient or account information, are different from placeholders. A placeholder can be any text between curly brackets, intended for the person using the template to replace it with the relevant information before it goes out. We'll let you know before the email gets sent if there are any missing variables or placeholders still left in the email.

Built-in variables from Gong

The built-in variables Gong provides that are included automatically, are listed in the table below. 

Variable label

Variable description

Recipient first name

Display the first names of the recipients in the "To" field. Displays up to 3 recipients by name (Sarah, John and Mike). For 4 and more recipients, displays only the first name of the first person in the “To” field.

Sender first name

Displays the first name of the person in the “From” field.

Meeting title

Displays the title of the meeting that triggered this email.

Meeting date

Displays the date of the meeting that triggered this email. When relevant, date is preceded by “yesterday,” “today,” and “tomorrow”.

Meeting hour

Displays the hour of the meeting, in AM/PM time format, that triggered this email.

Recording link

Displays the link to the recording that triggered this email.

Email subject

Displays the subject of the email that triggered this email.

Recipient job title

Displays the job title of the person in the “To” field.

Recipient company name

Displays the company name of the person in the “To” field.

Primary scheduling link

Displays the sender's primary scheduling link, as set up by the sender in My Settings

My scheduling link 2

My scheduling link 3

My scheduling link 4

My scheduling link 5

Displays the sender's scheduling links, as set up by the sender in My Settings

Create variables

In addition to these built-in variables, you can also create variables from CRM fields that are imported to Gong to suit your organization’s needs. These variables will then be available for use when creating email templates and flow emails.

Only technical admins can create custom variables.

To create variables from CRM fields:

  1. Go to Company Settings > CRM > Salesforce/HubSpot

  2. In the Import from Salesforce/HubSpot area, click Manage Fields

  3. Select Create variable next to the relevant field.

Note that Lookup fields are not currently supported as variables.

Add variables to email templates

  • Add variables to the subject: Click the subject field and the Add Variable button will appear. Click the button and the variable menu will be displayed.

  • Add variables to the message body: Click the Add Variable button in the toolbar along the bottom and the variable menu will be displayed.


Variables in Gong are grouped the same way they're grouped in your CRM. To avoid errors, use templates with variables that align with the entity you're reaching out to. For example, if you're emailing a lead, make sure you're using the "Lead First Name" variable instead of the "Contact First Name" variable.

Variables_in_email_template.png Variables_in_flow_email.png

Using conditional variables

Conditional variables say "if the specified condition is true, then use this language". Conditional variables can be found in the 'Conditionals' tab of the variable menu.


For instance, you can set up a conditional variable to say something like "if there is no company name, then say ___". With these variables, you can tell the email composer how to proceed if a statement is true or false. Once you've added a conditional variable statement, you can select variables for each part of the statement and add free text between blue tags. Let's look at an example below:


This statement says that if there's a company name available, then say "I'd love to hear about the culture at [recipient company name]". If not, then say "Where are you working these days?"

Use scheduling link variables

Add scheduling link variables to a template so that whenever a rep selects that template, their personal scheduling link will populate automatically.

Your reps can add their scheduling links under My Settings > Emails > View and update scheduling links.

Add scheduling link variables to your email template or flow email the same way you would add any other variable, under the Scheduling links category.

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