BETA Using AI placeholders

Sales rep, Sales manager, Tech admin
Gong Engage*

Note
This is a very early-stage beta feature. It may change, improve, or behave unpredictably. Always review AI-generated content before sending.

AI placeholders let you insert AI-generated, context-aware content into your templates, blocks, and flows.

Write what you’d like Gong to generate between double square brackets [[ ]]. Gong interprets your instruction and creates content based on account context, including past calls and emails.

Other types of placeholders include field placeholders, manual placeholders, and custom or third-party field placeholders.

How to use AI placeholders

To add AI placeholders in templates, blocks, or flows:

Open the template, block, or flow you want to work on
Type your instruction between double square brackets [[ ]] anywhere in the body. Use AI placeholders in-line in addition to other text, or as the entire body
1. Here’s an example of how you could use an AI placeholder in-line in addition to other text:
  Hey {{recipient.first_name}},
  Last time we spoke with recipient.company_name, a few things were top of mind: [[write their main priorities in 2 bullet points]].
  Is this still the case? Would love to have a quick conversation to hear what's new with you and tell you what's new with us. Have any time this week?
  Thanks,
  {{Sender.first_name}}
2. Here’s an example of how you could make the AI placeholder the entire body:
  [[Compose a short, friendly outreach email to {{recipient.first_name}} at {{account.Name}}.
  The email should contain the following parts:
  - Start with a casual greeting: Hi recipient.first_name,
  - Write the top 3 business challenges they are likely facing based on their industry in bullet points
  - Suggest a quick meeting.
  - Wrap up the email with 1 short sentence.]]

Testing AI placeholders

Create a template, block, or email within a flow that includes AI placeholders
Click Preview
In the preview panel that opens on the right, select a contact
Click Refresh and wait for the generated result to appear
Always review AI-generated content.

Limitations

This is an early-stage beta, meaning functionality may be limited and performance may vary.
Avoid using AI Placeholders in auto email steps since you can’t review outputs before sending, and you’ll run the risk of having incorrect or irrelevant content.
AI Placeholders do not work directly in the email composer. They can only be used in templates, blocks, and flows.
Currently, there is no visual indication in Gong that shows you when a template includes AI-generated text.
Emails with AI-generated content take time to load, so it’s recommended to start small and test before using across all templates or flows.
The data source for AI placeholders is account-level context. This includes all calls, emails, related contacts, and deals associated with the account.

Recommendations

Always review AI-generated text before sending.
Be specific in your instructions to get the best possible output. The more context you give, the better the results.
Combine AI Placeholders with variables for richer, more personalized content.
Start small. Test AI placeholders with short instructions at first and then refine them over time.
In-line AI placeholders are great for openers and post-sales lines, while AI placeholders as the entire text body can work well for re-engagement or strategic outreach.

AI placeholder examples you can use

In-line AI placeholders

Personalized opener

AI placeholder

[[Write one short opening sentence that references a relevant company update or market signal about {{recipient.company_name}}, based on recent web information. Mention the source and year. Keep the tone warm and professional.]]

How to use this AI placeholder in an email

Hi {{recipient.first_name}},

I’d love to learn more about how your team is approaching this area and share a few strategies we’ve seen work well in similar situations.

Best,

Sample output

Hi Alex,

I saw that Brightwave recently opened a new regional HQ in Chicago (TechCrunch, 2025) — an exciting milestone.

I’d love to learn more about how your team is approaching this area and share a few strategies we’ve seen work well in similar situations.

Best,

Taylor

Recent conversation context

AI placeholder

[[Based on the last conversation between {{recipient.first_name}} and {{sender.first_name}}, summarize the key points discussed and the agreed next steps. Keep it concise and natural.]]

How to use this AI placeholder in an email

Hi {{recipient.first_name}},

Thanks again for our recent conversation.

[[Based on the last conversation between {{recipient.first_name}} and {{sender.first_name}}, summarize the key points discussed and the agreed next steps. Keep it concise and natural.]]

Best,

Sample output

Hi Jamie,

Thanks again for our recent conversation.

Great to align on your team’s Q4 expansion plans and next steps around evaluating potential solutions with your operations team.

Best,

Chris

Competitive or market signal

AI placeholder

[[Add a short sentence mentioning a recent competitive or market move relevant to {{recipient.company_name}}, including the source and year. Make it sound natural within the paragraph.]]

How to use this AI placeholder in an email

Hi {{recipient.first_name}},

[[Add a short sentence mentioning a recent competitive or market move relevant to {{recipient.company_name}}, including the source and year. Make it sound natural within the paragraph.]]

Shifts like this often open up new priorities or create urgency to adapt, and I’d love to hear how your team is approaching it.

Best,

Sample output

Hi Lucy,

I saw that one of your competitors, NovaNorp, just launched an AI-driven analytics suite in the EU (Reuters, 2024), which could reshape parts of the market.

Shifts like this often open up new priorities or create urgency to adapt, and I’d love to hear how your team is approaching it.

Best,

Riley

Warm lead or follow-up

AI placeholder

[[Add something you noticed on {{recipient.first_name}}’s LinkedIn profile that makes the outreach more personal, like a recent role change, certification, or initiative. Include the source and year.]]

How to use this AI placeholder in an email

Hi {{recipient.first_name}},

Noticed you just viewed a product demo on our site. What sparked your interest?

If you’re not too familiar yet, we work with leading teams to help them drive revenue growth and improve retention through data-driven insights.

As a {{recipient.title}}, any interest in learning more?

All the best,

PS - [[Add something you noticed on {{recipient.first_name}}’s LinkedIn profile that makes the outreach more personal, like a recent role change, certification, or initiative. Include the source and year.]]

Sample output

Hi Syed,

Noticed you just viewed a product demo on our site. What sparked your interest?

If you’re not too familiar yet, we work with leading teams to help them drive revenue growth and improve retention through data-driven insights.

As a VP of Sales, any interest in learning more?

All the best,

Gal

PS - I saw your recent post about scaling your sales team globally (LinkedIn, 2024) — exciting growth ahead!

Role or initiative signal

AI placeholder

[[Search for {{recipient.first_name}} on LinkedIn and add a short sentence about something relevant they’ve shared or achieved recently, like a product launch, initiative, or area of focus. Include source and year. Keep it conversational.]]

How to use this AI placeholder in an email

Hi {{recipient.first_name}},

Would love to share a few ideas that have worked well for other teams in a similar stage.

Best,

Sample output

Hi Mia,

I saw your recent post about launching your partner enablement program (LinkedIn, 2024) — that’s a great milestone.

Would love to share a few ideas that have worked well for other teams in a similar stage.

Best,

Leo

AI placeholders as the entire text body

Closed–lost deal re-engagement

AI placeholder

[[Write a concise, professional follow-up email to {{recipient.first_name}} at {{recipient.company_name}} regarding a previously closed-lost opportunity. Reference the main objections or blockers mentioned in past conversations (label who raised them), and incorporate 1–2 relevant company or market updates from the past year (source + year or URL). Thank them for their time, acknowledge what changed, and suggest a clear next step this week. Keep it polite, forward-looking, and under 150 words.]]

Sample output

Hi Taylor,

Thanks again for your time earlier this year and for sharing your concerns around budget priorities during our last conversation.

Since then, I saw that Brightwave Corp announced its Series A round (Crunchbase, 2024) and recently brought on a new CRO (LinkedIn, 2024). Those moves point to some exciting growth ahead.

Given these developments, it might be a good moment to revisit how we can support your team’s upcoming initiatives. Would a short chat next week make sense?

Best,

Renee

New initiative outreach

AI placeholder

[[Write a short, warm outreach email to {{recipient.first_name}} at {{recipient.company_name}} referencing 1–2 recent developments (company or market level). Explain briefly why these developments make now a good time to connect. Include the source and year for each reference. End with a clear next step (like a short chat this week).]]

Sample output

Hi Alex,

I saw that Acme Technology recently opened a new regional HQ in Berlin and announced a sustainability initiative focused on operational efficiency (Company Blog, 2024).

It feels like a great time to explore opportunities to support those goals and share what we’ve seen work with similar teams. How’s your availability for a quick chat next week?

Best,

Sasha

*The features available to you depend on your company’s plan and your assigned seats.