Tech admin, Business admin
Gong Foundation*
Admin center > Agent studio
AI Tracker is an agent that identifies when important concepts come up in sales and customer conversations, even if they’re phrased in unexpected ways. It does this using smart trackers, which detect meaning, not just keywords.
Use AI Tracker to track messaging, monitor risks, and uncover insights across your pipeline.
What AI Tracker helps you do
AI Tracker helps you:
Detect important concepts in conversations, even when they’re phrased in unexpected ways
Track how reps talk about pricing, objections, product feedback, and more
Spot trends across deals, teams, and customer segments
Support more accurate coaching, forecasting, and decision-making
How it works
AI Tracker uses smart trackers, which are trained to recognize specific concepts in conversation, not just exact words.
For example, a smart tracker trained to find “asking for a discount” might surface phrases like:
“Is that the best you can do?”
“Can we work something out?”
“Is there any wiggle room on pricing?”
Once you’ve created a smart tracker, you can use it across Gong, in searches, alerts, streams, dashboards, and insights, to track the moments in conversations that matter most.
How to use smart tracker results
Smart tracker results help you find the most relevant parts of a call, so you can act on insights. Use these results to:
Filter calls in search to quickly review specific moments
Set up streams to get alerts when key concepts come up
Surface insights in team dashboards and initiative boards
Track themes in deal boards and win/loss analysis
Use in scorecards to identify relevant parts of the call for evaluation and feedback
Use in playbooks to track progress in your sales methodology by highlighting where key behaviors or topics were covered
Review call summaries and get notified when high-impact topics are mentioned
Learn how to create smart trackers.
*The features available to you depend on your company’s plan and your assigned seats.