Customizing your preset metrics
  • 03 Oct 2024
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Customizing your preset metrics

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Article summary

Who’s this for: RevOps 
Where to go: Company settings > Revenue analytics
Who can do this: Individuals with 
permission to manage revenue analytics

Your preset metrics

Gong’s revenue analytics service includes a set of preset metrics. The table details what each metric counts and the CRM fields it’s deriving data from:

Metric

Type

Counts

Default date attribute (CRM field)

Default team member attribute (CRM filed)

Bookings $

Basic

Total amount of won deals

Closed date

Owner

Bookings #

Basic

Number of won deals

Closed date

Owner

Total Lost $

Basic

Total amount of lost deals

Closed date

Owner

Total Lost #

Basic

Number of lost deals

Closed date

Owner

Win rate $

Formula:

Bookings $ / (Bookings $ + Total Lost $)

% of won deals out of all closed deals (by deal amount)

Win rate #

Formula:

Bookings #/ (Bookings # + Total Lost #)

% of won deals out of all closed deals (by deal amount)

Open pipeline $

Basic

% of won deals out of all closed deals (by deal count)

Closed date

Owner

Open pipeline #

Basic

Total amount of open deals in the pipeline

Closed date

Owner

Pipeline created $

Basic

Total amount of created deals

Created date

Created by

Pipeline created #

Basic

Number of created deals

Created date

Created by

Avg deal size won $

Basic

Average amount of won deals

Closed date

Owner

Avg deal size lost $

Basic

Average amount of lost deals

Closed date

Owner

Avg deal size open $

Basic

Average amount of open deals

Closed date

Owner

Modifying preset metrics

While preset metrics cannot be deleted, they can be adjusted to your business needs. To edit an existing metric:

  1. Click and then edit the metric as described in building your own metrics.

  2. Customize date and team member: as listed in the table above, by default, the preset metrics’ date and team member attributes are derived from the Owner/Created by CRM field, and the date attribute from Closed date/Created date CRM field.

    You should verify the attributes match how your company defines the date and team member associated with deals and modify them if necessary.

    For example, if your company uses Growth Quota Owner as a reference to who owns the deal, and ARR Date as a reference to when a deal is closed, adjust these attributes as described in building your own metrics.


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