Where to go: Deals > Win/Loss
Know what good deals look like. Analyze your past deals to find that secret sauce behind what works in your business. Gong uses AI to analyze successful deal cycles, and pattern-matches behaviors from closed-won deals with deals in progress.
How we calculate the win rate
We use the following formula:
Win rate = (won deals) / (won deals + lost deals)
We need at least 100 qualifying closed deals in the time range to present insights. Some deals are excluded from the analysis. Download the CSV to see a full list of deals that match the board filters, including deals that did not qualify, and why.
Go to Deals > Win/Loss.
By default, insights are calculated for the current deal board and its filters - filter for team, timeframe, and the relevant CRM filters.
You can change the board and filters on the DEALS page, or after you access Insights - up to you.
Click the different metric tabs to drill into and explore each of the insights:
Click around the graph to see tangible information behind your closed deals
Scroll down to see the top won and lost deals behind the numbers
To download the data behind the insights for further analysis, click Download.
To share the data behind the insights, click Share.
The metric tabs show you different measures of how deals are doing.
We're working on more insights, so stay tuned! If you have a particular request for what you want to see, let us know!