Set up a branded tracking URL for Engage emails

Who can use this: Tech admin

Available on: Gong Engage

By default, tracked links in Gong Engage emails use a Gong domain. A branded tracking URL replaces it with a subdomain your company owns, for example tracking.yourcompany.com, so recipients see your domain when they hover over a link. You request it from Gong Support, add two CNAME records to your DNS, and then test it.

Note:

A branded tracking URL changes only the domain shown in tracked links. It doesn't change your sending domain, create new email authentication records, or let reps send from more than one domain. Emails are still sent from the domain of each rep's connected Gmail or Microsoft 365 account.

Before you begin

• Choose a subdomain you control that isn't already in use, for example tracking.yourcompany.com or email-tracking.yourcompany.com.

• Make sure you can add CNAME records to your company's DNS, or find out who can.

• Make sure link click tracking is allowed in your compliance policies. Branded URLs apply only to tracked links.

Step 1: Request setup from Gong Support

Gong Support completes the setup on Gong's side and gives you two CNAME records to add.

To request a branded tracking URL:

1. Open a support ticket at contact.gong.io.

2. Include your company name and the subdomain you want to use.

Step 2: Create the CNAME records

Add the two records that Gong Support gives you to your company's DNS. One confirms that you own the subdomain, and the other points it to Gong's tracking service. If someone else manages your DNS, send them the records and ask them to follow these steps.

To create the CNAME records:

1. Sign in to your DNS management console, such as your domain registrar, cloud DNS provider, or internal DNS system.

2. Create each CNAME record, using the name and target that Gong Support gave you.

3. Save the records.

   Note: DNS changes can take from a few minutes to a few hours to apply.

4. Reply to your support ticket to say the records are in place.

Step 3: Test the branded URL

Once Gong Support confirms that setup is complete, check that tracked links show your subdomain instead of a Gong domain.

To test the branded URL:

1. Send a test email from Engage that includes a tracked link.

2. In the email you received, hover over the link and check that the domain is your subdomain.

Note:

Gong still handles routing and click counting, so analytics and reporting don't change. Once the CNAME records are in place, no ongoing DNS maintenance is needed.

Frequently asked questions