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Knowing everything that's happening on a deal is crucial to understanding what's happening in reality. Gong provides a great visual map of deal activity, with the ability to scrutinize every interaction when it's most relevant.
Activity by your prospect is represented in red; yours is represented in purple.
Find deal activity
Deals > Pipeline and Forecast tabs: drill into a deal and access the Activity tab
At the top of the account page and call page, see a timeline of activity associated with the deal.
What is deal activity?
Activity includes the following:
Emails, i.e. between you and the prospect, including calendar invitations
Meetings scheduled in your calendar
Recorded web conferences and telephony calls
Digital interactions*
What are digital interactions?
Digital interactions are activities that happen between you and a prospect. There are two types of digital interactions:
Gong digital interactions show when your prospects interacted with Gong calls or snippets you share with them:
Open email: see when a prospect views the email sent by Gong when you share a call
Click link: see when a prospect clicks a link in the email sent by Gong when you share a call
View shared call: see when a prospect accesses a shared call
3rd-party digital interactions show when your prospects interacted with 3rd-party apps you have integrated into your Gong instance.
Go here for a list of apps that can create digital interactions in Gong.
Learn more about Gong integrations: in general, and about setting up digital interactions.