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    Dig into deal activity
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    Contents

    Dig into deal activity

    • 1 minute read
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    Article summary

    Understanding deal activity is crucial for gaining insight into ongoing processes. Gong offers a visual representation of deal interactions, distinguishing between prospect (red) and user (purple) activities. Deal activity includes emails, meetings, web conferences, and digital interactions. Digital interactions encompass Gong-specific interactions and third-party app interactions. Gong allows tracking when prospects engage with shared content like calls, emails, and links. The platform provides visibility into all interactions, aiding in comprehensive deal analysis and forecasting.

    Knowing everything that's happening on a deal is crucial to understanding what's happening in reality. Gong provides a great visual map of deal activity, with the ability to scrutinize every interaction when it's most relevant.

    Activity by your prospect is represented in red; yours is represented in purple.

    Find deal activity

    • Deals > Pipeline and Forecast tabs: drill into a deal and access the Activity tab

    • At the top of the account page and call page, see a timeline of activity associated with the deal.

    What is deal activity?

    Activity includes the following:

    • Emails, for example, between you and the prospect, including calendar invitations

    • Meetings scheduled in your calendar

    • Recorded web conferences and telephony calls

    • Digital interactions

    What are digital interactions?

    Digital interactions are activities that happen between you and a prospect. There are two types of digital interactions:

    1. Gong digital interactions show when your prospects interacted with Gong calls or snippets you share with them:

      • Open email: see when a prospect views the email sent by Gong when you share a call

      • Click link: see when a prospect clicks a link in the email sent by Gong when you share a call

      • View shared call: see when a prospect accesses a shared call

    2. 3rd-party digital interactions show when your prospects interacted with 3rd-party apps you have integrated into your Gong instance.

      Go here for a list of apps that can create digital interactions in Gong.

      Learn more about Gong integrations: in general, and about setting up digital interactions.

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