What the Gong API provides
- 1 minute read
- Contributors
What the Gong API provides
- 1 minute read
- Contributors
Article summary
The Gong API allows customers to send and retrieve call recordings, analyzed call data, team member activity, and user interaction statistics. Users can upload call and CRM data to Gong for transcription and analysis. The platform offers insights into customer interactions, pipeline trends, deal risks, and forecast assessments. Importing Gong data into systems enables custom reporting and workflows for end-to-end insights and optimized processes. Users can track calls, correlate user stats with external data, and import Gong data into BI solutions like Tableau for salesforce analysis. Accessing the Gong Data Cloud provides valuable information on team members and calls for informed decision-making.
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The Gong API is available to all customers and enables them to:
Send a call recorded by other systems. This is the audio of the call and should include the channel the company's representative spoke on.
Retrieve analyzed call data from Gong, such as internal and external participants, topics, trackers, public comments, scorecards, and call transcripts.
Retrieve all team members who used Gong and when.
See daily user activity.
See your users' interaction statistics.
Upload call data to Gong from any telephony system or recorder. This enables the calls to be fully transcribed and analyzed.
Upload your CRM data to Gong so that your CRM data is displayed together with your activities such as conversations. In addition, you can see all your customer interactions, see trends in your pipeline, get warnings on deals that are at risk, and assess your forecast based on real data.
See the API documentation here. You need to be logged into Gong to open this page.
For information on the Gong Data Cloud, see Integrating Gong data with Snowflake.
When you import Gong data into your systems, you access the wealth of information Gong extracts about your team members and their calls. Build custom reporting and custom workflows around this data to yield end-to-end insights and create end-to-end optimized processes.
For example:
Keep track of calls made to customers. Create custom objects to import call data to your CRM (not required for Salesforce).
Correlate between user stats in Gong to external data. For example, does listening to calls in Gong increase deal success metrics?
Import Gong calls, transcripts, scorecards, and stats data into your BI solution, e.g. Tableau, to understand what’s happening in your salesforce.
See also: Receive access to the API.
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