Tech admin, Business admin
Gong Engage*
Gong Engage allows you to fully customize the email opt-out path, including the email footer and landing page, and connect these settings to specific flows using rulesets. Create multiple paths for different languages or regions and use rulesets and filters to control when each is used.
Configure global opt-out enforcement
This global setting determines whether an opt-out link is mandatory in all flow emails.
Go to Admin center > Engage.
Locate the toggle under Opt-out footers for flow emails.
On. All flow emails must include an opt-out footer.
Off. Displaying an opt-out footer becomes optional and is controlled via rulesets.
Create and customize an opt-out path
An opt-out path consists of the email footer and the landing page a person sees after clicking the unsubscribe link.
Go to Admin center > Engage and click Email opt-out settings. On this page, you’ll see a default opt-out path provided by Gong and any custom paths you’ve created.
Click on an existing opt-out path or click Add email opt-out path to create one.
Give the path a name (ex: “English” or “Spanish”).
Customize the email footer
Edit the footer content. You can change fonts and sizes, and insert variables.
Make sure the {{unsubscribe}} variable is included.
Alternatively, select My own opt-out link and insert your own opt-out URL.
Click Preview to see how the footer will look.
To support different languages, click Add Footer and repeat the steps above for each language. You can create as many opt-out footers as you need.
Customize the landing page
From the footer editor, click Preview landing page to customize the page people see when they opt out.
You can edit the following:
Page headline
Input placeholder text (ex: “Your email”)
Button text (ex: “Unsubscribe”)
Success confirmation message
Assign paths automatically with filters
You can dynamically assign opt-out paths by adding filters based on CRM fields. When an email is sent, Gong checks the recipient against your filtered paths and delivers the correct one.
Add filters. In the People section, define the contacts and leads covered by this opt-out path.
Set priority. If a person matches multiple paths, the path positioned higher in the list of opt-out paths takes priority. Go to Admin center > Engage > Email opt-out settings > Email opt-out paths, then drag and drop paths to change their priority order.
Default fallback. If a person does not match any of your filtered paths, they’ll receive the default path.
Apply opt-out footers via rulesets
Use rulesets to control which footer appears in which situation.
Go to Engage > Rulesets.
Choose an existing ruleset or create a new one.
In the Outbound emails section, choose whether to Display an opt-out footer or Don’t display an opt-out footer. If global enforcement is on, this will default to Display an opt-out footer and cannot be changed.
Select which footer to apply:
Dynamic opt-out footer. This automatically applies the correct filtered path based on the recipient's CRM data. If no filters match, it uses the main default path.
Select opt-out footer. This overrides the dynamic logic and applies one specific footer to all emails sent using this ruleset.
Assign the ruleset and preview the path
Finally, apply the ruleset to a flow and test the result.
Go to Engage > Flows, select a flow and go to Flow settings.
Assign the ruleset that includes your selected opt-out footer and save your changes.
Add a person to the flow to generate a new email to-do.
Open the email and click Preview.
Check that the footer appears as expected and that the opt-out link redirects to your customized landing page.
*The features available to you depend on your company’s plan and your assigned seats.