Digital interactions (DIs) are events people make when interacting with (mostly) digital content. It can be described as an action someone did on an object. Anything from viewing a document or a video, to registering/completing a course or someone visiting your website.
The Digital Interactions API allows tech-partners and customers to capture and track user interactions with various types of digital content. It provides a structured schema for recording a person’s identity, action, content details, and additional contextual information. The API enables seamless integration between tech-partner systems and the Gong platform, providing valuable insights into buyer-seller interactions that sometimes are hidden from a seller’s line-of-sight.
The API is designed according to a real-world scenario, including the following terminology:
Event: Represents something that happened, for example, "signed a contract".
Content: Refers to the specific content engaged during the event (such as a contract). Provides details such as label, title, ID, and URLs.
Person: Represents the individual responsible for the action. Can be a known person or an anonymous user associated with a company.
Content custom fields: Custom properties for the content. Example: Custom field - "Version: 2.0", Custom field - "Author: Jane Smith".
Company: Refers to the organization associated with the person. Example: Company ID: 7890, Company name: XYZ Corp.
Partner: An external collaborating organization that owns a software product involved in the digital interactions captured by the API.