---
title: "Pipeline analytics data"
slug: "revenue-analytics-data"
updated: 2026-10-26T09:28:14Z
published: 2026-10-26T09:28:14Z
canonical: "help.gong.io/revenue-analytics-data"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://help.gong.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Pipeline analytics data

> **Who can use this**: Tech admin
> 
> **Available on**: Gong Foundation

Pipeline analytics data is derived from two sources:

- The deal/account fields included in your CRM integration. [Basic metrics](/v1/docs/build-your-own-metrics) can be based on any CRM field as long as it’s imported to Gong as part of your integration. Learn more about importing Salesforce fields [here](/v1/docs/set-import-of-salesforce-fields), and about importing HubSpot fields [here](/v1/docs/set-import-of-hubspot-fields).

> [!NOTE]
> Note:
> 
> Syncing new CRM fields with Gong may take a few hours.

- Gong data enrichments:
  - [Deal likelihood score](/v1/docs/explainer-about-deal-likelihood-scores)
  - The deal status
  - Deal last activity: The date of the last activity associated with the deal
  - Activity count in the last 21 days
  - Active contact count in the last 21 days
  - Deal last customer activity: The date of the last activity associated with the deal, in which the customer/prospect was involved
  - Deal next call: The date of the next call or meeting associated with the deal

> [!NOTE]
> **Note:**
> 
> Your deals data can be filtered by account fields, but not vice versa. In future releases, account data will also be filterable by deal fields.

| ![](https://cdn.us.document360.io/2837c190-3ec8-4120-9116-6d427e774667/Images/Documentation/image-1723022223315.png?sv=2026-02-06&spr=https&st=2026-11-05T10%3A48%3A28Z&se=2026-11-05T11%3A48%3A28Z&sr=c&sp=r&sig=9%2FGy9E4jQZP1kOkUX%2B%2BjvwR5rTOfsOr0nl%2BfN0w%2BTYk%3D) Visit our [Academy](https://academy.gong.io/courses/explore-gongs-revenue-analytics) and find out how to utilize your dashboards to boost efficiencies and refine revenue operations |
| --- |

A team member who manages and configures the Gong platform and handles CRM integrations, user provisioning, permissions, and system settings. [Find my Tech admin](/v1/docs/find-your-technical-or-business-admin).

Gong’s core platform for gaining advanced visibility into your revenue operations. Also the prerequisite license needed for Gong’s add-on packages. Access to features depends on your [company’s plan and your assigned seat](/v1/docs/plans-and-seats).