When Gongers ask industry-leading sales leaders what is Gong's main value proposition, the most popular responses are deal forecasting and pipeline management. However, the overwhelming underlying theme is that Gong is used for coaching. Coaching is King!
"Coaching is a very high ROI activity, and it's also what makes most sales organizations aspire to be great at"
"Everybody wants to be good at coaching, because if you can leverage up your people, you're going to be a more successful organization" - Justin Geller, Gong Director of Commercial Sales" - Justin Geller, Gong Director of Commercial Sales
Tip #1: Don't lose sight of some of the Gong's more important features...namely coaching.
For example, Gong's feature rich Coaching Metrics panel enables sales directors to quickly assess at a glance if sales managers are fulfilling coaching expectations.
Tip #2: Even if you are not a Sales Director, whenever having a conversation with customers or prospects, talk about the platform, emphasise the important parts of the platform, and never assume.