Team coaching and learning is one of the most powerful ways to engage the entire team, have them share their knowledge and experience, and allow them to openly talk about challenges and obstacles during the sales cycle.
Use a weekly/bi-weekly team meeting to review 1-2 calls in depth, stopping frequently to replay segments and capture comments and suggestions from all team members.
Tip
Ask team members to send calls for weekly or bi-weekly team feedback sessions.
Some customers take a structured approach where managers suggest a topic or skill in advance and ask the team to suggest calls with that topic in mind (e.g. competition, pricing, etc.). Others let team members suggest any call they believe the rest of the team would benefit from reviewing.
Create a team library folder and ask team members to use it to suggest calls they’d like to review during the team session.
Capture the team’s comments and insights as Gong comments and add the call to the relevant library folder to be used for future coaching or onboarding.
Have fun and keep the session interactive, open and honest. Some managers choose to leave the room and let the team drive the discussion on their own to ensure team members are comfortable sharing difficulties and challenges.