---
title: "AI Tracker"
slug: "understanding-ai-tracker"
updated: 2026-01-14T07:35:19Z
published: 2026-01-14T07:35:19Z
---

> ## Documentation Index
> Fetch the complete documentation index at: https://help.gong.io/llms.txt
> Use this file to discover all available pages before exploring further.

# AI Tracker

> **Who can use this**: Tech admin, Business admin
> 
> **Available on**: Gong Foundation

> **Where to go:**Admin center > Agent studio

AI Tracker is an agent that identifies when important concepts come up in sales and customer conversations, even if they’re phrased in unexpected ways. It does this using smart trackers, which detect meaning, not just keywords.

Use AI Tracker****to track messaging, monitor risks, and uncover insights across your pipeline.

## What AI Tracker helps you do

AI Tracker helps you:

- Detect important concepts in conversations, even when they’re phrased in unexpected ways
- Track how reps talk about pricing, objections, product feedback, and more
- Spot trends across deals, teams, and customer segments
- Support more accurate coaching, forecasting, and decision-making

## How it works

AI Tracker uses smart trackers, which are trained to recognize specific concepts in conversation, not just exact words. For example, a smart tracker trained to find “asking for a discount” might surface phrases like:

- “Is that the best you can do?”
- “Can we work something out?”
- “Is there any wiggle room on pricing?”

Once you’ve created a smart tracker, you can use it across Gong, in searches, alerts, streams, dashboards, and insights, to track the moments in conversations that matter most. Learn how to [create smart trackers](/v1/docs/create-and-manage-custom-smart-trackers#create-a-custom-smart-tracker).

## How to use smart tracker results

Smart tracker results help you find the most relevant parts of a call, so you can act on insights. Use these results to:

- Filter calls in search to quickly review specific moments
- Set up streams to get alerts when key concepts come up
- Surface insights in team dashboards and initiative boards
- Track themes in deal boards and win/loss analysis
- Use in scorecards to identify relevant parts of the call for evaluation and feedback
- Use in playbooks to track progress in your sales methodology by highlighting where key behaviors or topics were covered
- Review call summaries and get notified when high-impact topics are mentioned

A team member who manages and configures the Gong platform and handles CRM integrations, user provisioning, permissions, and system settings. [Find my Tech admin](/v1/docs/find-your-technical-or-business-admin).

A team member who manages the business entities in Gong, such as deal and forecast boards. [Find my Business admin](/v1/docs/find-your-technical-or-business-admin).

Gong’s core platform for gaining advanced visibility into your revenue operations. Also the prerequisite license needed for Gong’s add-on packages. Access to features depends on your [company’s plan and your assigned seat](/v1/docs/plans-and-seats).

## Related

- [Smart tracker FAQs](/smart-tracker-faqs.md)
- [Smart trackers](/smart-trackers.md)
- [By Gong pre-trained smart trackers](/by-gong-pre-trained-smart-trackers.md)
- [Create and manage smart trackers](/create-and-manage-custom-smart-trackers.md)
- [Create and manage example-based smart trackers](/create-and-manage-example-based-smart-trackers.md)
- [Understanding trackers](/understanding-trackers.md)