---
title: "Pipeline analytics data"
slug: "revenue-analytics-data"
updated: 2026-01-07T12:46:26Z
published: 2026-01-07T12:46:26Z
---

> ## Documentation Index
> Fetch the complete documentation index at: https://help.gong.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Pipeline analytics data

> **Who can use this**: Tech admin
> 
> **Available on**: Gong Forecast

> [!NOTE]
> **Note:**
> 
> The service known as “Revenue analytics” is now called “Dashboards.” Dashboard assets, like metrics and targets, are now configured in the Admin center under “Data studio.”

Pipeline analytics data is derived from two sources:

- The deal/account fields included in your CRM integration. [Basic metrics](/v1/docs/build-your-own-metrics) can be based on any CRM field as long as it’s imported to Gong as part of your integration. Learn more about importing Salesforce fields [here](/v1/docs/set-import-of-salesforce-fields), and about importing HubSpot fields [here](/v1/docs/set-import-of-hubspot-fields).

> [!NOTE]
> Note:
> 
> Syncing new CRM fields with Gong may take a few hours.

- Gong data enrichments:
  - [Deal likelihood score](/v1/docs/explainer-about-deal-likelihood-scores)
  - The deal status
  - Deal last activity: The date of the last activity associated with the deal
  - Activity count in the last 21 days
  - Active contact count in the last 21 days
  - Deal last customer activity: The date of the last activity associated with the deal, in which the customer/prospect was involved
  - Deal next call: The date of the next call or meeting associated with the deal

> [!NOTE]
> **Note:**
> 
> Your deals data can be filtered by account fields, but not vice versa. In future releases, account data will also be filterable by deal fields.

| ![](https://cdn.us.document360.io/2837c190-3ec8-4120-9116-6d427e774667/Images/Documentation/image-1723022223315.png) Visit our [Academy](https://academy.gong.io/courses/explore-gongs-revenue-analytics) and find out how to utilize your dashboards to boost efficiencies and refine revenue operations |
| --- |

A team member who manages and configures the Gong platform and handles CRM integrations, user provisioning, permissions, and system settings. [Find my Tech admin](/v1/docs/find-your-technical-or-business-admin).

Gong’s full Forecast package for next-level forecasting and revenue optimization. Access to features depends on your [company’s plan and your assigned seat](/v1/docs/plans-and-seats).