---
title: "Reports in Salesforce"
slug: "reports-in-salesforce"
updated: 2026-01-07T16:31:25Z
published: 2026-01-07T16:31:25Z
---

> ## Documentation Index
> Fetch the complete documentation index at: https://help.gong.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Reports in Salesforce

> **Who can use this**: Any team member
> 
> **Available on**: Any Gong plan

The Gong for Salesforce app includes a set of ready-made Salesforce reports built on Gong conversation and activity data. These reports help teams analyze pipeline health, engagement, and deal execution using real customer interactions.

[Contact us](https://contact.gong.io/hc/en-us/requests/new) if you need a report that isn't supplied.

## **Where to find Gong reports**

In Salesforce, go to the **Reports** page, click **All Folders** in the left pane, and select **Gong Reports**.

### **Out-of-the-box reports:**

- **$ pipeline impacted by Economic Pulse**: Shows the total dollar value of opportunities where Gong’s [Economic Pulse tracker](/v1/docs/create-and-manage-keyword-trackers#outofthebox-keyword-trackers) comes up in conversations
- **$ pipeline impacted by competitive Opps:**Shows the total dollar value of open opportunities where competitors were mentioned in conversations
- **$ value of won Opps with competition:**Shows the total dollar value of won opportunities where competitors were mentioned
- **Closing Opps w/o their VP participation:**Lists Opportunities due to close this quarter where no VP from the prospect’s side participated in a call
- **Closing Opps with your VP participation:**Lists Opportunities due to close this quarter where a VP on your side participated in a call
- **Competitive Opps closing this Q:**Lists Opportunities due to close this quarter where prospects mentioned competitors during a call
- **Early-stage Opps where pricing mentioned:**Lists Early-stage opportunities where pricing was mentioned
- **Economic Pulse - Impacted Account Types:**Shows which account types are most affected when Gong’s Economic Pulse tracker identifies economic factors, such as inflation or cost increases, in customer conversations.
- **Economic Pulse - Impacted Industries:**Shows which industries are most affected when Gong’s Economic Pulse tracker identifies economic factors, such as inflation or cost increases, in customer conversations.
- **Economic Pulse - Impacted Opportunities:**Shows which opportunities are most affected when Gong’s Economic Pulse tracker identifies economic factors, such as inflation or cost increases, in customer conversations.
- **Economic Pulse rate in Conversations:**Shows the percentage of conversations where terms identified by Gong’s Economic Pulse tracker were discussed.
- **Email Activity per Contacts in Account:**Shows the number of emails each contact in an account received over the last 30 days. Included in the Gong Email Activity dashboard.
- **Email Activity per Opportunity Size:**Shows whether email activity aligns with opportunity size by listing emails sent for opportunities closing at the end of the following month. Included in the Gong Email Activity dashboard.
- **Email Activity per Rep:**Shows the number of emails sent by each rep. Included in the Gong Email Activity dashboard.
- **Giving scores:**Shows how many times people scored other people
- **Got Scored:**Shows how many times people got scored
- **Late-stage Opps without pricing:**Lists****Late-stage opportunities where pricing wasn't mentioned
- **Managers avg. scores over time:**Lists average scores manager gave in a specific month
- **Most Emailed Contacts - Top 20:**Shows the 20 contacts who received the highest number of emails, sorted from highest to lowest. Included in the Gong Email Activity dashboard.
- **No. of open Opps per Q per competitor:**Shows the number of open opportunities with competition, grouped by competitor
- **Number of Opportunities Rep Engaged In:**Shows the number of opportunities each rep was involved in, in the last 30 days. Included in the Gong Email Activity dashboard.
- **Opportunities without Email Activities:**Shows opportunities where no email was sent in the last 30 days. Included in the Gong Email Activity dashboard.
- **Overall win rate per quarter:**Shows the percentage of opportunities that were won in that quarter. Allows you to see trends in your win-rate.
- **Reps avg. scores over time:**Lists average scores the rep recieved in a specific month
- **Scorecards given over time:**Shows number of scorecards given per month
- **Scores by scorecard names:**Shows the scores given for each scorecard
- **Scoring done per month by manager:**Shows how many times a manager scored someone in a specific month
- **Users average overall score:**Shows the average score given to team members per month
- **Percentage of competitive won Opps per Q:**The quarterly trend of the percentage of opportunities won when there was competition
- **Win rate per Q for competitive Opps:**The quarterly trend of how often you won opportunities when there was competition
- **Win Rate - Economic pulse impacted opps:**Shows which opportunities were won even though Gong’s Economic Pulse tracker identifies economic factors, such as inflation or cost increases, in customer conversations.

> [!NOTE]
> Note:
> 
> For reports that use keyword trackers: Business admins must select to use the tracker in the **CRM Call object**.

### **Customize reports**

The out-of-the-box Gong reports include all tracked business data. Customize these reports to focus on specific trackers, topics, and call metrics you want to analyze.

- **Reports for trackers:**Learn how to apply trackers and add filters to the reports. [Learn more](/v1/docs/recipe-create-a-report-correlating-trackers-to-business-impactwin-rate)
- **Reports for topics:**Learn how to change topics and add filters to the reports. [Learn more](/v1/docs/recipe-find-late-stage-opportunities-where-security-concerns-are-raised)
- **Capture stats reports:**Answer questions such as "Who is the AE with the longest customer story in their Discover stage calls?" "What will the win-rate be in this context?" [Learn more](/v1/docs/recipe-capture-stats-report)
- **Additional custom reports:**Based on other custom reports, we provide hints on creating a report for the number of meetings you had with a particular customer, and the duration of early stage calls per rep. [Learn more](/v1/docs/recipe-additional-custom-reports)

Any team member can access this feature if they have the required permissions.

Access to this feature depends on your [assigned seat](/v1/docs/plans-and-seats).
