---
title: "Ask anything about a deal, account, or contact"
slug: "pipeline-review-ask-anything-about-a-deal-or-account"
updated: 2026-03-22T13:31:57Z
published: 2026-03-22T13:31:57Z
---

> ## Documentation Index
> Fetch the complete documentation index at: https://help.gong.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Ask anything about a deal, account, or contact

> **Who can use this**: Any team member
> 
> **Available on**: Any Gong plan

> [!NOTE]
> Note:
> 
> AI Ask Anything requires a paid seat and isn’t available to collaborators.

Gong's AI-powered answering feature allows you to use natural language to ask questions about deals, accounts and contacts. It then searches through emails and calls to provide comprehensive, data-backed information based on your query. Ask anything helps you boost deal win rates, by implementing more informed engagement strategies in these ways:

- Reducing the amount of time it takes to prepare for meetings or create a deck, by surfacing critical information instantly.
- Providing targeted context-driven answers by focusing information from multiple sources.
- Improving knowledge transfer between team members and across the organization.

## What interactions answers are based on

When you ask a question about deals or accounts, Gong's AI analyzes your customer interactions in the selected period, and up to 60 calls and 500 emails, not including unrecorded meetings and automatic replies.

For questions about contacts, answers are based on conversations with the contact, drawing on up to 80 recent emails and 10 recent calls.

We filter out calls with a **No Answer** status, such as no voicemail, left voicemail, busy.

## How to write questions to get accurate answers

The clearer the question is, the higher the accuracy of the answers. Here are some tips:

- **Make sure you are asking a question**. For example instead of writing:
  - Summarize the business pain points brought up by Acme.
  - Try: What were the business pain points brought up by Acme?
- **Write specific instructions**. For example instead of writing:
  - What was their main problem?
  - Try: What’s their biggest pain point from a business perspective?
- **Ask questions about past conversations**. We search call transcripts and emails for answers to your questions using up to 10 calls and 80 emails.
- **Use natural language**. This helps AI to better understand your question. For example try using:
  - What’s stopping Acme from moving ahead with the deal?
- **Ask one question at a time**. There’s no limit to how many questions you can ask, and this way you’ll get the most accurate answers.

Here are some examples which you can customize for your deals or accounts:

- What did the customer say about the price of our offer?
- What were Acme’s main objections?
- Was specific pricing discussed?
- What does Acme prefer about our product over other products?
- What did Acme say about competitors?

Click inside the question field to see some suggested questions.

## Where to ask anything about deals and accounts

### From a deal board:

> **Where to go:**Revenue > Deals

1. Select an account and open the deal panel.
2. Click ![askanything.png](https://cdn.us.document360.io/2837c190-3ec8-4120-9116-6d427e774667/Images/Documentation/askanything.png) to adjust:
  - Deal or Account
  - Time period
3. Enter your question.

![](https://cdn.us.document360.io/2837c190-3ec8-4120-9116-6d427e774667/Images/Documentation/Ask deal board.png)

### From the account page:

> **Where to go:**Account console

1. Click **Account AI** in the top right corner.
2. Click ![askanything.png](https://cdn.us.document360.io/2837c190-3ec8-4120-9116-6d427e774667/Images/Documentation/askanything.png) to adjust:
  - Particular deal or entire account
  - Time period
3. Enter your question.

![](https://cdn.us.document360.io/2837c190-3ec8-4120-9116-6d427e774667/Images/Documentation/Ask account page(1).png)

### From the homepage:

> **Where to go:**Homepage

1. Select an account under **Account AI**.
2. Click ![askanything.png](https://cdn.us.document360.io/2837c190-3ec8-4120-9116-6d427e774667/Images/Documentation/askanything.png) to adjust:
  - Choose the entire account or a particular deal
  - Time period
3. Enter your question.

![](https://cdn.us.document360.io/2837c190-3ec8-4120-9116-6d427e774667/Images/Documentation/Ask homepage.png)

### From AI meeting prep page

You can ask anything about the account or deal from the [AI meeting prep page](/v1/docs/get-ready-for-meetings-with-the-ai-meeting-prep-page).

![Meeting overview for Gong and Acme discussing GDPR, with participants and agenda details.](https://cdn.us.document360.io/2837c190-3ec8-4120-9116-6d427e774667/Images/Documentation/Ask anything AI prep page.png)

### From Engage

> **Available on**: Gong Engage

> **Where to go:**Engage > Accounts

> **Where to go:**Engage > Pipeline

1. Click **Account AI** in the top right corner.
2. Click ![askanything.png](https://cdn.us.document360.io/2837c190-3ec8-4120-9116-6d427e774667/Images/Documentation/askanything.png) to adjust:
  - Choose the entire account or a particular deal
  - Time period
3. Enter your question.

![](https://cdn.us.document360.io/2837c190-3ec8-4120-9116-6d427e774667/Images/Documentation/Ask Engage(1).png)

> [!NOTE]
> Note:
> 
> The time period you select will become the default choice from that page until you update it.

> [!TIP]
> Tip:
> 
> If you can't find the answer you're looking for when asking about a particular deal, try switching to all deals associated with the account. This gives Gong AI a broader scope to find the answer.

### AI-powered weekly updates

Find out what's new in a deal or account without having to sift through recent calls and emails with AI-powered updates. Click inside the question field and select: **What's happened since last week?**

## How to ask anything about a contact in Engage

> **Available on**: Gong Engage

Ask a question about a contact by opening the contact’s information panel, from these three places:

- Engage > People > Select a contact
- Engage > Accounts > Select a contact
- Engage > To-do’s > Select a to-do that's related to a person > Select a contact

Ask a question related to recent calls or emails with this contact.

![Overview of contact details and recent interactions with a business contact.](https://cdn.us.document360.io/2837c190-3ec8-4120-9116-6d427e774667/Images/Documentation/Ask anything - contact in engage.png)

## FAQs

****Can I ask my question in any language?****

Yes, you can ask your question in any language and the answer will be provided in the same language.

****When answering a question about a deal or account, what's the answer based on?****

Gong's AI analyzes your customer interactions in the selected period, and the answer is based on up to 60 calls and 500 emails, not including unrecorded meetings and automatic replies.

It doesn't take into account any information synced from CRM fields. For best results, frame your question around what's been discussed in conversations.

****When answering a question about a contact, what's the answer based on?****

The answer draws on up to 10 past calls and 80 past emails with that contact. For best results, frame your question around what's been discussed in those conversations.

****Where can I see questions I've already asked?****

Click in the question field to see a list of the 10 most recent questions you've asked about deals and accounts.

Ask anything is also available from our mobile app. Scan the QR code to download the app:

![](https://cdn.us.document360.io/2837c190-3ec8-4120-9116-6d427e774667/Images/Documentation/image(275).png)

Any team member can access this feature if they have the required permissions.

Access to this feature depends on your [assigned seat](/v1/docs/plans-and-seats).

Gong’s AI-driven sales engagement solution that helps sales teams prioritize, personalize, and automate outreach activities to accelerate their pipelines. Access to features depends on your [company’s plan and your assigned seat](/v1/docs/plans-and-seats).
