---
title: "Create a theme analysis"
slug: "how-to-create-a-theme-analysis"
updated: 2026-05-11T10:12:31Z
published: 2026-05-11T10:12:31Z
---

> ## Documentation Index
> Fetch the complete documentation index at: https://help.gong.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Create a theme analysis

> **Who can use this**: Business admin
> 
> **Available on**: Gong Foundation

> **Where to go:**Insights > AI Theme Spotter

[AI Theme Spotter](/v1/docs/understanding-ai-theme-spotter) helps you uncover the bigger picture behind your customer conversations. By automatically detecting recurring patterns and trends, it reveals insights that are hard to identify manually, giving you a clear view of the collective customer voice.

Your company can create up to a set number of theme analyses. If you reach this limit and need more, contact your CSM to request an increase.

  

Your company can create a set number of theme analyses. To increase this limit, contact your CSM.

This article walks you through how to create an analysis that helps your team understand the voice of the customer at scale.

## Create an analysis

Analyses are based on smart tracker detections. They exclude private calls and are designed to support large call sets of up to 50,000 calls, in all languages. Analyses can take up to six hours to process.

1. Go to **Insights > AI Theme spotter** and click **+ New analysis**.

![Analysis tool interface displaying business pain questions and filter options for data analysis.](https://cdn.us.document360.io/2837c190-3ec8-4120-9116-6d427e774667/Images/Documentation/ThemeSpotter1.jpg)
2. Choose your business question. Choose from:
  1. Preset questions based on Gong’s smart trackers
  2. Company-specific questions based on your company’s smart trackers
  3. Your own unique question. If you choose this option, we’ll build a smart tracker that tracks the theme for the current analysis, and continues tracking the theme going forwards.

> [!NOTE]
> Note:
> 
> Several smart trackers by Gong are designed especially for theme analyses. These include: reactions to pricing, customer concerns, customer objections, strategic business goals, customer pain, and decision criteria. If you don’t see questions based on these topics, go to AI Tracker, look for the unpublished trackers with these names, and publish them. Come back to the analysis builder and you’ll see related questions.
3. If you’ve built your analysis using a or b (preset or company specific questions), narrow down the calls covered in the analysis by [adding call filters](/v1/docs/how-to-create-and-view-a-theme-analysis#choosing-filters) such as date range, participants, deal stage, account attributes, and outcomes.
4. Click **Create analysis**.

### **Choosing filters**

**The theme analysis relies on smart tracker detections.**

- **Avoid conflicting smart tracker and analysis filters** Each smart tracker has its own filters, and these filters limit the detections. Make sure the smart trackers detections don’t conflict with the scope of the analysis. For example, let’s say you want to detect objections in EMEA, and the tracker you choose has a filter set for US team calls only. The resulting analysis will only show results from calls by the US team. If you want to detect objections in EMEA calls, you’ll need to create a new smart tracker that applies to EMEA calls.
- **Data availability** Smart tracker detections are limited by the smart tracker’s start date. For example, if a smart tracker was applied to calls that occurred since August 2025, the analysis can only include calls from that period of time.

### Considerations

- **Current limit of calls per analysis:** 50,000 calls
- **Current analysis limit:** 10 analyses per month + 3 analyses for every 60 seats.
- **Maximum per month:** 30 analyses
- **Create permissions:**Only business admins can create an analysis
- **View permissions:**Team members with the Theme Spotter permission can view analyses. To enable, go to the relevant permission profile and mark the checkbox under Pages > Insights > Theme Spotter.

A team member who manages the business entities in Gong, such as deal and forecast boards. [Find my Business admin](/v1/docs/find-your-technical-or-business-admin).

Gong’s core platform for gaining advanced visibility into your revenue operations. Also the prerequisite license needed for Gong’s add-on packages. Access to features depends on your [company’s plan and your assigned seat](/v1/docs/plans-and-seats).