---
title: "FAQs: Automations"
slug: "faqs-automations"
updated: 2026-05-24T07:02:17Z
published: 2026-05-24T07:02:17Z
---

> ## Documentation Index
> Fetch the complete documentation index at: https://help.gong.io/llms.txt
> Use this file to discover all available pages before exploring further.

# FAQs: Automations

> **Who can use this**: Tech admin, Business admin
> 
> **Available on**: Gong Engage

****Can an automation add someone to a flow who is marked as “do not contact”?****

People marked as “do not contact” are excluded from automation rules that add people to flows. A person marked as “do not contact” cannot be added to the flow by an automation rule.

****Can I assign leads to a flow when there isn't an account created in my CRM?****

Yes, you can assign leads to flows manually or via automations when there isn't an account created in your CRM yet.

****I've turned on an automation for a flow, but there are still no people in the People tab. Why?****

Keep in mind that once you've turned on an automation, it might take some time before there are contacts and leads in your CRM that fit the automation’s trigger and conditions. To learn more, see [Creating and managing automations in Engage](/v1/docs/creating-and-managing-automations#how-to-troubleshoot-automations).

****How long does it take for a CRM update to be reflected in Gong?****

In general, it should take approximately 2-5 minutes for any CRM change to be synced with Gong.

****How long does it take for a contact or lead to be added to a flow once they meet the flow's automation criteria?****

It takes a few minutes between meeting automation criteria and getting added to the flow.

A team member who manages and configures the Gong platform and handles CRM integrations, user provisioning, permissions, and system settings. [Find my Tech admin](/v1/docs/find-your-technical-or-business-admin).

A team member who manages the business entities in Gong, such as deal and forecast boards. [Find my Business admin](/v1/docs/find-your-technical-or-business-admin).

Gong’s AI-driven sales engagement solution that helps sales teams prioritize, personalize, and automate outreach activities to accelerate their pipelines. Access to features depends on your [company’s plan and your assigned seat](/v1/docs/plans-and-seats).