---
title: "Create a custom call outcome"
slug: "create-custom-call-outcomes"
updated: 2026-06-15T15:11:49Z
published: 2026-06-15T15:11:49Z
canonical: "help.gong.io/create-custom-call-outcomes"
stale: true
---

> ## Documentation Index
> Fetch the complete documentation index at: https://help.gong.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Create a custom call outcome

> **Who can use this**: Tech admin, Business admin
> 
> **Available on**: Gong Foundation, Gong Engage

Create custom call outcomes to support your organization's sales process and reporting requirements.

Custom call outcomes are available only when Gong is connected to Salesforce. If Salesforce isn't connected, the option to create custom call outcomes isn't available.

For information about default call outcomes and how call outcomes are used in analytics, see **About call outcomes**.

## Add a custom call outcome

Create custom call outcomes when the default call outcomes don't accurately reflect your team's calling activities or reporting requirements.

**To add a custom call outcome**

1. From the left sidebar, click **Admin center**.
2. In the **Settings** tab, click **Dialer setup** under **Gong Engage**.
3. Click the **Call outcomes** tab.
4. Click **+ Add new outcome**.
5. Enter a name for the call outcome. The name is displayed in the dialer, search, timeline, and Engage analytics.
6. Select a **Connect status**:
  - **Connected**: Calls are counted as connected in analytics.
  - **Not Connected**: Calls are counted as not connected in analytics.
7. Select a sentiment:

Each sentiment has a default color and is used in analytics reporting.
  - Positive
  - Neutral
  - Negative
8. Select a default to-do action:

For flow to-dos, both options are available. For to-dos that aren't associated with a flow, **Complete** is the only available option.
  - **Complete**: Completes the to-do.
  - **Complete and remove**: Completes the to-do and removes the person from the flow.
9. Select **Mark as opt-out** if you want the person to automatically be marked as do not contact when a team member selects this call outcome.
10. Click **Update**.

> [!NOTE]
> Note:
> 
> Rulesets override call outcome automations for matching outcomes. For calls in a flow, the matching ruleset action runs instead of the automation configured for the call outcome.

A team member who manages and configures the Gong platform and handles CRM integrations, user provisioning, permissions, and system settings. [Find my Tech admin](/v1/docs/find-your-technical-or-business-admin).

A team member who manages the business entities in Gong, such as deal and forecast boards. [Find my Business admin](/v1/docs/find-your-technical-or-business-admin).

Gong’s core platform for gaining advanced visibility into your revenue operations. Also the prerequisite license needed for Gong’s add-on packages. Access to features depends on your [company’s plan and your assigned seat](/v1/docs/plans-and-seats).

Gong’s AI-driven sales engagement solution that helps sales teams prioritize, personalize, and automate outreach activities to accelerate their pipelines. Access to features depends on your [company’s plan and your assigned seat](/v1/docs/plans-and-seats).