Create and manage account and deal briefs
  • 25 Mar 2025
  • 2 minute read
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Create and manage account and deal briefs

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    Light
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Article summary

Silhouette of a person standing, representing human figures in various contexts. Business admin

Diamond.png Any Gong plan*

Company settings > Customize analysis > Briefs

Note

This feature is in beta, and currently accessible to a select group of customers.

Enable your team to get up-to-speed quickly on accounts and deals with briefs. Using Gong AI, briefs identify and summarize key information from multiple conversations, so team members get briefed quickly and efficiently. Benefits of briefs include:

  • Knowledge transfer between people and teams

  • Quick preparation for upcoming meetings

  • Key topic summary over multiple conversations

Where to find them

Account and deal briefs are available from:

  • Account pages

  • Deal boards

  • Engage Account pages

  • Homepage (coming soon)

On the account page

  1. Open the account page and click Account AI in the top right corner.

Scryptify and Reality Corp partnership email discussing project delays and priorities.

  1. In the panel that opens, select a brief and click Generate brief.

  2. To customize the date range or choose a different deal in this account, click Change.

Interface showing options to generate account brief for Scryptify 1.0.

From the deal board

  1. From a deal board, click on any deal to open a panel on the right, already open on the Deal AI tab.

Overview of sales pipeline with highlighted deal and options for generating brief.

  1. Select a brief and click Generate brief.

  2. To customize the date range or choose a different deal in this account, click Change.

On the Engage Accounts page

  1. Open the Engage Account page, choose an account, and click Account AI in the top right corner.

  2. To customize the date range or choose a different deal in this account, click Change.

Considerations

Date range limitations: Choose from preset or custom date ranges up to 1 year. In the results, we cover up to 60 calls and 500 emails. If the time period selected includes more than this number of calls or emails, not all conversations will be included in the results.

Create custom account or deal briefs for your team

  1. Go to Company settings > Customize analysis > Briefs.

    Company settings page highlighting the 'Briefs' option under Customize analysis.

  2. From the Briefs page, you’ll see preset briefs created by Gong, and briefs that you’ve built. To create a new brief, click +New brief.

    Overview of briefs with descriptions and a button to create a new brief.

  3. Duplicate a preset template and customize, or start from scratch.

  4. Give the brief a name and add a description. Add sections, each one covering a topic you want summarized in the brief, and choose whether you want the topic found and summarized by Gong AI or with a smart tracker.

  5. Click Test AI to test the section on any account or deal during a specific time period.

    Interface showing account details, sections, and options for testing AI features.

  6. Publish the brief to make it available for your team.

*The features available to you depend on your company’s plan and your assigned seats.


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