--- title: "Configure automatic enrichment for flows" slug: "configure-automatic-enrichment-for-flows" updated: 2026-09-30T10:18:44Z published: 2026-09-30T10:18:44Z canonical: "help.gong.io/configure-automatic-enrichment-for-flows" --- > ## Documentation Index > Fetch the complete documentation index at: https://help.gong.io/llms.txt > Use this file to discover all available pages before exploring further. # Configure automatic enrichment for flows > **Who can use this**: Any team member > > **Available on**: Gong Foundation > > **Required permissions:** Enrich: Contact details and account information Configure a flow ruleset to automatically retrieve missing contact details when contacts enter a flow. You can also configure automatic recovery when an email sent from a flow bounces. ## Before you begin - Enrich must be enabled for your company. - Data partners must be configured for email and phone enrichment. - Your company must have available Gong credits for Gong-connected data partners. - Decide which flows should use automatic enrichment. Learn more about [setting up Enrich](/v1/docs/configure-enrich-1). ## How automatic enrichment works Flow rulesets can trigger contact verification and enrichment when: - A contact is added to a flow and contact verification is enabled. Enrich checks whether the contact still works at the account listed in Gong. - A flow containing a call step starts and the contact is missing a valid phone number. - A flow containing an email step starts and the contact is missing a valid email address. - An email sent from a flow bounces. Contact verification runs for every contact added to the flow, whether or not the contact is missing an email address or phone number. Email and phone enrichment runs only when the relevant detail is missing. ## Configure enrichment in a flow ruleset Use a flow ruleset to retrieve missing contact details and recover from bounced emails automatically. **To configure automatic enrichment:** 1. From the left sidebar, click **Assets**, and select **Flow rulesets**. 2. Create a new ruleset or open an existing ruleset. To test the settings before applying them to active flows, click the More actions icon for an existing ruleset, and select **Duplicate**. 1. Under **Enrich contact details**, configure the enrichment triggers: - Phone: For **When a flow containing a call step starts, and the contact is missing a valid phone number**, select **Automatically enrich with a phone number**. - Email: For **When a flow containing an email step starts, and the contact is missing a valid email address**, select **Automatically enrich with an email address**. 2. Under Bounce handling, for **When an email bounces**, select **Automatically enrich the contact with a new email address and resend the email**. 3. Configure the fallback behavior if the replacement email bounces: - Select **Pause the flow**, **Remove the contact from the flow**, or **Move the contact to an email-free flow**. - Select **Create an email bounced to-do**. 4. For **When a flow starts**, select **Validate if the person still works at the company. If not, don't start the flow**. 5. Name your ruleset if new, and click **Save**. ## Apply the ruleset to flows Apply the ruleset to each flow where you want automatic enrichment to run. You can assign the ruleset when you create a new flow or update the ruleset assigned to an existing flow. ## Test automatic enrichment Test the ruleset with a contact who is missing the detail required by the flow. **To test automatic enrichment:** 1. Apply the ruleset to a test flow. 2. Add a contact who is missing a valid email address or phone number. 3. Save the flow. 4. Confirm that the contact changes to **Enriching**. 5. When enrichment completes, confirm that the contact changes to **In flow** if the required detail was found. If no data is found, the contact is handled according to the flow and ruleset configuration. ## Frequently asked questions ****Does automatic enrichment run for every contact added to a flow?**** No. Enrichment runs only when the flow contains the relevant email or call step and the contact is missing the required detail. ****Can email and phone enrichment run at the same time?**** Yes. Email and phone enrichment run independently. If a flow requires both details, Enrich can retrieve them at the same time. ****What happens if no data is found?**** The contact is handled according to the flow and ruleset configuration. Check the contact's status and review the ruleset if the contact does not enter the flow. ****What happens if the replacement email bounces?**** The fallback configured under **If it keeps bouncing** is applied. The contact can be paused, removed from the flow, or moved to a flow without email steps. An email bounced to-do can also be created for follow-up. ****Does flow enrichment use credits?**** Flow enrichment uses the same credit rules as manual enrichment. Learn more about how Enrich uses credits. Any team member can access this feature if they have the required permissions. Gong’s core platform for gaining advanced visibility into your revenue operations. Also the prerequisite license needed for Gong’s add-on packages. Access to features depends on your [company’s plan and your assigned seat](/v1/docs/plans-and-seats).