---
title: "Deals associated with 3rd party sellers"
slug: "about-3rd-party-association"
updated: 2026-01-07T09:52:32Z
published: 2026-01-07T09:52:32Z
---

> ## Documentation Index
> Fetch the complete documentation index at: https://help.gong.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Deals associated with 3rd party sellers

> **Who can use this**: Any team member
> 
> **Available on**: Gong Foundation

Once your company admin has set up [3rd party deal association](/v1/docs/set-up-3rd-party-association), the deal board will show which deals are managed by a 3rd party account.

If a deal is managed by a 3rd party account, the name of the 3rd party will appear on a tag next to the deal’s name, along with the following disclaimer: **This deal includes <3rd party name>, a 3rd party account**.

![](https://cdn.us.document360.io/2837c190-3ec8-4120-9116-6d427e774667/Images/Documentation/3rd party seller deal tag(1).png)

## Customized activity view

> **Where to go:**Revenue > Deals

The activity timeline on the deal board displays your activity, the prospect’s activity, and activity between people in your organization and 3rd party account.

![Customize activity view showing different activity types and their descriptions for deals.](https://cdn.us.document360.io/2837c190-3ec8-4120-9116-6d427e774667/Images/Documentation/Customize Activity view.png)

> [!NOTE]
> **Note**:
> 
> This setting can be customized here:
> 
> ![Activity chart showing levels of engagement for different dates and participants.](https://cdn.us.document360.io/2837c190-3ec8-4120-9116-6d427e774667/Images/Documentation/Customize activity timeline(1).png)

When a 3rd party account is involved, three types of activities may occur:

- Communication takes place between your company, a 3rd party account, and the prospect. Gong captures it and associates it with a specific deal.
- Communication takes place between your company and the 3rd party account only. Gong captures it, associates it with the 3rd party’s account, but not with a specific deal. In this case the activity appears in your timeline with the following disclaimer: **This activity takes place between the seller and a 3rd party and might be associated with this deal**.

![Timeline showing activities related to a deal between seller and third party.](https://cdn.us.document360.io/2837c190-3ec8-4120-9116-6d427e774667/Images/Documentation/Activity may be associated with this deal.png)
- Communication takes place directly between the 3rd party account and the prospect. Gong can only import conversations that include at least one participant from your company, so these activities are not captured and the timeline may appear fragmented. In this case, warnings will appear with the following disclaimer: **This deal is connected to a 3rd party, so some warnings may not apply**.

![Pipeline overview showing deal warnings and activity for various business opportunities.](https://cdn.us.document360.io/2837c190-3ec8-4120-9116-6d427e774667/Images/Documentation/Deal warning tag.png)

Any team member can access this feature if they have the required permissions.

Gong’s core platform for gaining advanced visibility into your revenue operations. Also the prerequisite license needed for Gong’s add-on packages. Access to features depends on your [company’s plan and your assigned seat](/v1/docs/plans-and-seats).